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POMPANO BEACH, Fla.--(BUSINESS WIRE)--

SOAK FITNESS was founded by a Crossfit gym owner to help Crossfit athletes recover quickly and effectively, while preparing them to attack their next WOD. The SOAK is a revolutionary bath crystal geared towards hard training athletes seeking to recover quickly and enhance their next performance.

Currently, other companies servicing the Crossfit industry specialize in equipment, apparel, and supplements, placing very little focus on post workout recovery, which should be a priority for any Crossfitter. SOAK FITNESS is dedicated to helping your muscles and body return to 100% as fast as possible, both physically and mentally.

While SOAK FITNESS is a relatively new company, having launched in mid-2012, we are extremely excited to be an innovator of the recovery aspect of fitness for the Crossfit community. We have been working on the idea for over a year, and after months of testing different formulas and ingredients on Crossfit athletes, we have created what we believe to be an extremely effective recovery product.

While our goal at SOAK FITNESS is to help athletes increase their performance, we also want to educate our customers on the importance of recovery for injury prevention and training without pain and soreness. In only the last month, SOAK FITNESS has sponsored four Crossfit events in different regions across the country. We have also sent samples of The SOAK to Boxes across the country and competitors of all skill levels. The feedback from the Crossfit Community has been positive and extremely enthusiastic for which we would like to say Thank You.

Our company will continue seeking innovative methods of maximizing the performance of hard training athletes. We are already engaged in the research and development of two additional workout recovery products. Stay tuned to our website for further updates on development at http://www.soakfitness.com.

If you are a first time customer and interested in trying THE SOAK, use coupon code Soak for a discount!

Workout Harder, Recover Smarter with THE SOAK.

http://www.soakfitness.com

More:
SOAK FITNESS: 'Crystallizing' Recovery in the Crossfit Community

WESTLAKE, Ohio--(BUSINESS WIRE)--

The fortieth StayFit fitness center in the TA and Petro Stopping Centers network has opened at TA Dallas South, located at I-20, Exit 472/I-635 in Dallas, Texas. TravelCenters of America (TravelCenters), operator of TA and Petro, made the announcement today. All StayFit fitness rooms are free to professional drivers who carry the UltraONE Driver Rewards card.

Professional drivers simply need to swipe their UltraONE card to enter the fitness room, said Tom OBrien, President and CEO of TravelCenters. Getting and staying healthy isnt easy, but hopefully we are making it a little easier for drivers by offering forty fitness centers nationwide, and making them free to use, OBrien added.

StayFit fitness rooms include:

StayFit fitness rooms also have weight scales, workout mats, wall-mounted TVs and fans.

TravelCenters launched its StayFit program in early 2011, and continues to expand it. The program includes better-for-you food options in restaurants and travel stores for drivers while they are on the road. Additionally, there are a combined 120 mapped walking trails at TA and Petro locations nationwide, seven locations have basketball hoops, and all locations have pet exercise areas.

The 41st StayFit fitness room is opening at the Petro Stopping Centers in Carnesville, Georgia within the next week. More will be added soon.

For a complete listing of all TA and Petro fitness rooms, walking trail and basketball locations, visit our web site at http://www.tatravelcenters.com. Drivers interested in the walking trails can pick up maps at participating sites.

About TravelCenters of America LLC

TravelCenters of America LLC (TravelCenters), headquartered in Westlake, Ohio, is a leading travel center business in 41 states and Canada operating under the TA and Petro Stopping Centers brands. With 240 convenient locations off interstate highway exits, TA and Petro offer customers diesel and gasoline fueling services, nearly 500 full- and quick-service restaurants, 24-hour convenience stores, heavy truck maintenance services, RoadSquad Connect (24/7/365 emergency roadside service), electronic communication (WiFi), and many other services all within large, high traffic facilities. For more information on TravelCenters and TA, please visit http://www.tatravelcenters.com. For more information on Petro Stopping Centers, please visit http://www.petrotruckstops.com.

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TravelCenters of America Opens 40th StayFit® Free Fitness Facility in Dallas, Texas

LONDON (Reuters) - The fitness of Olympic badminton silver medalist Lee Chong Wei is a state "secret" that cannot be revealed before the London Games tournament, according to Malaysia's chef de mission.

The top seed Lee, Malaysia's brightest hope of a maiden Olympic gold medal, has been battling to get back to peak form for the July 28-August 5 tournament at Wembley Arena since injuring an ankle during a Thomas Cup match in May.

"He is here. I cannot tell you about his form, but he is here," Malaysia chef de mission Tun Ahmad Sarji told Reuters at Olympic Park.

"I think his (fitness) is a Malaysian secret ... Every country should keep their own secrets, right?"

Malaysia's badminton teams have won all of the country's medals since the sport joined the Olympic program in 1992 and former world number one Lee reached the final at Beijing but was trounced by China's Lin Dan.

Lee said his ankle was "70 percent" when briefing reporters a month before the Games and faces an uphill battle to be fit for the opening round on Saturday at the Wembley Arena.

Lee, who will compete in his last Games at London, faces Finland's Ville Lang in the first round before a potential round of 16 match against Indonesia's world number six Simon Santoso.

(Editing by Greg Stutchbury)

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Lee's fitness a Malaysian "secret"

LITTLE ROCK, Ark. & NASHVILLE, Tenn.--(BUSINESS WIRE)--

As part of its long-standing commitment to improving the quality of life of its members, Arkansas Blue Cross and Blue Shield has agreed to a four-year extension through 2015 of its current contract offering Healthways (HWAY) award-winning SilverSneakers Fitness Program to eligible members. SilverSneakers, the nations leading exercise program designed to keep older adults active and healthy, is offered to Arkansas Blue Cross more than 120,000 Medicare Advantage and Medicare supplement members.

Providing programs and services to help our Medi-Pak and Medi-Pak Advantage members be their healthy best is an important aspect of our health plans, said Cindy Thornton, vice president of Senior Products. SilverSneakers continues to be one of the benefits that helps our members feel better and enhance their quality of life. Our members tell us SilverSneakers has made a difference in their health and well-being, and Arkansas Blue Cross is committed to keeping this program available to our members at no additional cost to them.

Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower health care costs. The program engages participants in active behavior change through access to a variety of physical activity venues and senior-specific programming that incorporates physical fitness and social experiences.

As part of their mission, Arkansas Blue Cross offers products and services designed to create high customer value, confidence, peace of mind and an improved quality of life. By continuing to offer SilverSneakers to its Medi-Pak Advantage and Medi-Pak members, Arkansas Blue Cross is demonstrating its ongoing commitment to its older adult members through a time-tested, proven solution that provides a unique combination of exercise and social support to improve members health and overall well-being, said Ben R. Leedle, Jr., Healthways president and chief executive officer.

The enduring success of the program is evidenced through the SilverSneakers Fitness Program 2011 Annual Member Survey. According to the results, four out of five new members who were previously sedentary report, at least, doubling their amount of weekly exercise. Additionally, more than half of new members indicated that their SilverSneakers membership was their first fitness center membership. Fifty-six percent of SilverSneakers participants reported an increase in physical activity compared to the previous year, and a majority of participants reported reduced pain from arthritis, sciatica or lower back problems after participating in the program.

The SilverSneakers Fitness Program was founded in 1993 and serves more than 9 million eligible members. The Healthways fitness center network offers convenient access to 14,000 participating fitness and wellness facilities nationwide. Arkansas Blue Cross has provided SilverSneakers access to eligible members since 2007.

About Arkansas Blue Cross and Blue Shield

Founded in 1948, Arkansas Blue Cross and Blue Shield, an Independent Licensee of the Blue Cross and Blue Shield Association, is the largest health insurer in Arkansas. Arkansas Blue Cross and its affiliates have more than 2,800 employees. If combined, the 38 independent, locally operated Blue Cross and Blue Shield Plans collectively provide health care coverage for 100 million nearly one in three Americans.

About Healthways

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Arkansas Blue Cross and Blue Shield Extends Relationship with Healthways, Offers SilverSneakers Fitness Program ...

July 22, 2012 (CHICAGO) (WLS) -- Fitness centers continue to expand and improve, especially those designed for people with disabilities.

From a small physical therapy room to an old dormitory, the Rehabilitation Institute of Chicago's fitness center has moved to a facility that is set up to be a full-fledged health club.

The new state-of-the-art health and fitness center is located downtown, four blocks from RIC. It is also the home for all their sport programs.

"We have just about everything a health club would have," said sport manager Derek Daniels. "We have free weights, we have equipment with the pin system and the pulleys. We also have a few pieces that are more adapted for persons with disabilities."

The staff is trained to work with people with disabilities.

"Not just personal training, but we also do what we call functional fitness program which is a continuation of thereapy," Daniels said. "The trainer will actually meet with the physical therapist from the hospital and then they'll go over a plan for the participants here."

Adam Finney loves the new center.

"It's night and day difference from the old place," Finney said. "I lift weights a little and a lot of the cycling. We ride on a computrainers in the winter so it's basically a stationary bike and we just spin in place."

They also offer exercise classes that are customized for specific disabilities.

"We have seated aerobics," Daniels said. "We also have warm water aerobics that we offer at the hospital. We're going to offer Zumba, adaptive Zumba very soon here."

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RIC fitness center designed for the disabled

The key to shedding pounds and keeping them off is mixing up your workout routine. Giving you an edge on the competition, San Diego reveals new gyms and fitness studios this summer.

From new barre and indoor cycling studios in La Jolla, to a mega-gym downtown and a 10-club facelift from one of the biggest chains around, meet the new face of San Diego fitness.

Discover new San Diego gyms and fitness studios to try.

CardioBarre in La Jolla

The latest in barre fitness is CardioBarre, a trendy studio heading to La Jolla straight from Hollywood. Dance choreographer Richard Giorla created a high energy, no impact fusion class that blends together barre work and light weights, focusing on exercises that strengthen muscles and tone the body. Its the CardioBarre promise that youll lose up to 5 percent body fat in 8 weeks by way of resistance exercises for the butt, legs, torso and arms. CardioBarre celebrates a grand opening on Fay Avenue on August 4. Try free classes during the soft opening, July 23 to August 3. You can also find CardioBarre in Beverly Hills, Santa Monica, Hollywood and more. Learn more at cardiobarre.com

Breakaway Cycle in La Jolla

The high-powered indoor cycling studio trend has finally arrived in San Diego. Breakaway is a new cycling studio in La Jolla that encourages fitness fanatics to ride outside the box. Breakaway upgrades the cycling experience with state-of-the-art equipment, paired with high energy music and visuals, as well as upscale amenities like complimentary water bottles and clean towels. Breakaway is now open, offering multiple cycling classes every day of the week. Learn more at breakawaycycle.com

Broadway Athletic and Swim Club in San Diego

There is a new super gym in town giving FIT a run for its money. Broadway Athletic and Swim Club is now open in downtown San Diego, boasting 16,000 square feet of luxury fitness equipment and amenities. The full-service gym offers a wide range of group training classes, ranging from Cardio Dance and Barre, to Super Spin, Yoga Boot Camp, Zumba, Pilates and Armed and Dangerous. On the floor, check out high-tech advances in state-of-the-art equipment. More perks include a spa-inspired locker room with steam, sauna and showers, a spacious outdoor sun deck and lap pool, and free wi-fi. Broadway Athletic and Swim Club is now open on West Broadway. Learn more at broadwayathletic.com

Remodel Alert: LA Fitness in San Diego

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New gyms & fitness studios to try

APTOS - Jim and Kathy Tucker see a future in fitness. That's why they invested more than $150,000 to make over the former Sanctuary Day Spa into a space where they could offer personal training.

Seascape Village Fitness is a short walk from Seascape Physical Therapy, where the Tuckers have helped more than 1,000 clients since opening in 2003.

The new space, which opened in May, is 3,400 square feet, and stocked with a variety of fitness equipment. Memberships start at $99 to $149 a month.

Besides weights, there are kettle bells, ropes as seen on "The Biggest Loser," and suspension training using straps and bands to build core strength.

"It's an expansion of what I do as a physical therapist," said Jim, 48, of Aptos, a board-certified orthopedic specialist.

"People were begging us to do this," said his wife Kathy, a nurse and massage therapist, recalling how physical therapy patients "wanted to work out in our office."

Members undergo a fitness assessment and work with a coach.

"We know how hard it is to come up with your own program," Kathy Tucker said.

Merrylee Vernazza, 74, is one of the regulars.

She came to the Tuckers for physical therapy after neck and back surgery.

Link:
Seascape Village Fitness replaces spa

PALO ALTO, CA--(Marketwire -07/20/12)- Azumio, a pioneer in mobile biofeedback technologies and personal health applications, announced today that it has acquired SkyHealth, the award winning developer behind Fitness Buddy, the number-one ranked Health and Fitness paid app on iTunes, and Glucose Buddy, the most downloaded diabetes app in the world. The acquisition will bring SkyHealth's product portfolio of more than 15 leading mobile Health and Fitness applications to the Azumio platform, and provide the company with key developer talent. As part of the acquisition, SkyHealth CEO Tom Xu will join Azumio as a partner and head of product development.

Azumio is one of the fastest-growing mobile health developers in the world, offering users a one-stop-shop for health, wellness and fitness applications. As the leading developer of mobile biofeedback technologies, Azumio's mobile technology solutions enable smartphones and tablets to gain valuable, user-specific information through utilizing the existing sensors and hardware found within current and next-generation smartphones.

"The future of bringing mobile health applications to a wider audience is here, and starts by creating a single source for the best mobile health and fitness solutions," said Xu. "Consumers can now use their phone to monitor heart rate, stress level, improve workout routines and sleeping behaviors, and even control blood sugar levels. Now, with Azumio, we have the resources and experience to create a mobile health and fitness platform that will impact hundreds of millions of consumers."

"Smartphones are playing an increasingly important role in helping people improve their health and wellness, but success pivots around ease of access to new solutions -- mass adoption will only result from building apps that catalyze motivation and increase user commitment to their health and fitness goals," said Bojan Bostjancic, Azumio CEO. "Both Azumio's and SkyHealth's mobile apps have seen massive adoption because we have been among the first to provide a simple solution to live a more healthy lifestyle, directly from your smartphone."

Azumio's Instant Heart Rate, Stress Check, Stress Doctor and Sleep Time apps, along with Fitness Buddy and Glucose Buddy, will see new features and integrations rolled out in the coming months.

To Read More About Azumio's Product Offerings, Please Visit the Following Links: Instant Heart Rate: http://www.azumio.com/apps/heart-rate/ Stress Check: http://www.azumio.com/apps/stress-check/ Stress Doctor: http://www.azumio.com/apps/stress-doctor/ Sleep Time: http://www.azumio.com/apps/sleep-time/ Fitness Buddy: http://fitnessbuddyapp.com/ Glucose Buddy: http://www.glucosebuddy.com/

About AzumioAzumio is a leading developer of consumer health applications with more than 25 million downloads to date. Azumio is dedicated to improving people's health and wellness by motivating and influencing behavior through the development and use of innovative biofeedback technologies.

Azumio's innovative mobile technology solutions enable smartphones and tablets to gain valuable, user-specific information through utilizing the existing sensors and hardware found within current and next generation smartphones. The venture-backed company is at the forefront of the rapidly growing mobile health app movement, which is expected to impact more than one-third of smartphone users by 2015.

For more information, visit Azumio.com or follow http://twitter.com/azumioinc.

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Azumio Acquires Mobile Health and Fitness Developer SkyHealth, Makers of the Number-One Ranked Fitness Buddy and ...

IRVINE, Calif., July 20, 2012 /PRNewswire/ -- LA Fitness is pleased to announce that it will be remodeling ten of its clubs in San Diego County this year.The remodels are intended to complement the features already in place at each location and are part of LA Fitness' ongoing commitment to ensure that all LA Fitness members have the best workout experience possible.

"San Diego has always been a great market for our clubs and the community has been incredibly supportive with our growth," said Bill Horner, Senior Vice President/Chief Real Estate Officer of LA Fitness. "Members of these clubs will have access to other clubs in the area so that they do not experience an interruption in their normal routine. With more than $5 million slated for our San Diego remodels, we are looking forward to providing our members new amenities and features with the same great LA Fitness experience."

The following San Diego County LA Fitness locations will receive upgraded amenities:

*Dates subject to change

Location

Address

Closing

Re-Opening

Encinitas

201 S. El Camino Real, Encinitas

Excerpt from:
LA Fitness Remodels Ten San Diego Clubs

By Jacob Kanclerz

The Columbus Dispatch Thursday July 19, 2012 6:49 AM

Technology is in our phones, homes and cars. Now its in your gym, telling you how to work out, how well you work out and whether youre making progress.

Koko FitClub, a fitness franchise focused on a technology-assisted workout, opened its first location in Ohio near Powell on July 9.

Koko doesnt have dumbbells, mats or fitness balls, but five machines known as smart trainers that set customized workouts for people. The smart-trainer machines, which are capable of 93 exercises, also calculate the effectiveness of the workout and track the participants overall progress.

At most gyms, people dont have those resources, said Brad Root, co-owner of the local Koko.

They dont know what to do, they dont know how to do it, they really have a hard time measuring any type of success or gains theyre getting, said Root, who runs the gym with his wife, Kathleen. We solve every one of those issues.

Not everyone is on board with the automated concept.It removes most of the human element from personal training, which personal trainer Scott Hayes said might not be safe, particularly for people with specific orthopedic concerns.

We look at it from a medical point of view, Hayes said, who runs Columbus Fitness Consultants and Exercise Equipment Experts and has been a personal trainer since 1994. It would be like going to your doctor and having it be automated. Its trying to replace a professional.

But Koko is capitalizing on the larger trend of technology use in the fitness industry, said Bryan ORourke, a New Orleans-based fitness-industry expert who is involved in several fitness-related enterprises. Companies such as Snap Fitness and Anytime Fitness, both of which have locations in central Ohio, are adapting technology to allow members to track progress online or lead fitness classes.

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New fitness center’s machines customize, monitor workouts

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