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NEW YORK--(BUSINESS WIRE)--

Nearly every bride wants to lose weight for her wedding; in fact, according to The Knot Health & Fitness Study, a not-so-surprising 84% of brides plan to get in better shape for their weddings. TheKnot.com, the #1 online wedding planning resource, today announced that it is now offering a fun, comprehensive and healthy fitness solution to help brides get in the best shape of their lives for their big day and beyond: Bridalicious Boot Camp by The Knot, in partnership with certified fitness trainer and bridal fitness expert Doug Rice.

The Bridalicious Boot Camp by The Knot package includes:

Brides these days are going to extreme measures in an effort to look their best for their weddings, which is why weve partnered with Doug Rice to offer a healthy and safe way to get in shape, said Carley Roney, cofounder and editor in chief of TheKnot.com. I have personally taken Dougs classes, and his workouts are incredible. We wanted to make sure every bride had a chance to be trained by such a motivating trainer in such a fun way.

In addition to the DVDs, TheKnot.com is providing brides with additional fitness, motivational and nutritional tools. The site updated its community message boards to offer brides an opportunity to get bonus tips and have their top questions answered by fitness guru Doug Rice on its weekly Fitness Fridays feature on the community boards and Twitter. Plus, there are interactive areas where the community of brides getting in shape together can help one another through the process.

About TheKnot.com

The Knot is the nation's leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; and The Knot books (published by Random House and Chronicle). The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO - News) (http://www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

About Doug Rice

Doug Rice has been working with brides in his Bridalicious Boot Camp workout classes since 2005, when he launched the program in Los Angeles, and has helped thousands of brides shape up and slim down for their wedding day. He is a certified fitness trainer.

Note to editors: Doug Rice and editors from TheKnot.com are available for interviews and segments. Please contact Stephanie Fraiman for more information.

View original post here:
The Knot Presents First-Ever Bridal Fitness Program: Bridalicious® Boot Camp

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/pxvsq5/fitness_slimming) has announced the addition of the "Fitness & Slimming Industry In India (2011-15)" report to their offering.

Indian Fitness & Slimming Industry constitutes about 8% of the wellness market. Presently, the fitness industry is in its nascent stages. The industry is fairly fragmented since the majority of the market appears to be dominated by a large number of mom-and-pop gyms. Organized fitness services account for merely 25% of the overall fitness industry.

Trends in the Industry:

- Franchising

- Beyond Tier I

- Burgeoning Investments

- Innovative formats

- Training Trends

The Indian Fitness & Slimming Industry is set to ride high with all levers in place. Growing disposable income of the people coupled with rising awareness of a healthy body augur well for the Industry. Significant changes in lifestyle related to lack of physical activity and increased consumption of fast food among both affluent and working class population has led to greater need for healthy lifestyles.

More here:
Research and Markets: Fitness & Slimming In India (2011-15): An Industry In Good Shape

Fitness First, the beleaguered gym company, has struck a deal with its lenders to wipe out all of its debt. However, the deal is likely to see shareholders left with no money and job losses in the UK.

The company will announce on Tuesday morning (NasdaqGS: TUES - news) that its new chief executive, Chris Stone, has signed a three-month waiver agreement with Fitness First's main creditors. This will immediately save it from having to pay its 18m quarterly interest bill. But it is understood that the deal is more substantial than just a temporary reprieve and will see the equity of its main shareholder, BC Partners, nearly wiped out. The company will end up with zero debt on its balance sheet and controlled by its lenders.

In recent months so-called vulture funds, which specialise in buying up distressed debt, have been circling Fitness First, which has 560m of debt. Oaktree and Marathon have acquired 77pc of the company's debt for an estimated 55p in the pound.

The two funds have agreed to cancel the debt and inject 100m into the business, putting the company back on its feet, it is understood.

However, it is likely that Oaktree and Marathon, in return for restoring the health of the balance sheet, would insist on a fairly radical restructuring at the company, which in Britain has been hit hard by consumers' disposable income being squeezed. In Australia, its biggest market, the chain has also been hurt by rivals, though in some countries, notably Germany, the company is still expanding profitably.

An estimated third of the company's gyms in the UK, where it has 142 outlets, are unprofitable. If the company cannot renegotiate a lower rent with its landlords it is likely the company will have to close gyms. A company voluntary arrangement, which could wipe out its rental bills, has not been ruled out.

Fitness First employs well over 1,000 staff in this country, and though it has a naturally high staff turnover redundancies are likely.

Read more here:
Fitness First jobs at risk after debt deal with lenders

Add one more to the list of consumer publishing brands leveraging YouTubes aggressive video channel push. (Or is it the other way around?)

Earlier this week, service publishing company Rodale parterned with Los Angeles-area production shop BermanBraun to launch a new health- and fitness-oriented YouTube channnel, 3V.

Titled around the desirable attributes of vigor, verve and vitality, 3V is a production collaboration between Emmaus, Pennsylvania-based Rodale, publisher of such print lifestyle brands as Mens Health, Runners World and Prevention, and BermanBraun, the multi-faceted production company founded by Hollywood TV heavyweights Gail Berman and Lloyd Braun.

The first series to be showcased on the channel is Woman v. Workout, a series of reality-lifestyle shorts featuring fitness model Lauren Berlingeri trying out various taxing and exotic exercise regimens.

Other short-form series include Fitness Fail, which will feature comedians delivering Talk Soup-like commentary on the flora and fauna of fitness-themed video dispersed all over the internet. YouCube, meanwhile, will offer Mens Health-esque workout tips that desk jockeys can do in their cubicles.

Spotting each other on production

Rodale and BermanBraun are also at work on a separate healthy-eating-themed channel that will be launched later this year.

YouTube, which is dispersing an initial round of about $100 million in financial support to around 100 channel operators, and currently trying to sell TVs traditional advertiser base on its collective video offering, has characteristically urged both companies not to reveal the monetary details of their arrangement.

In basic terms, however, the agreement is similar to virtually all of YouTubes other premium content deals, with Rodale and BermanBraun splitting a majority share of advertising once YouTube recoups its start-up costs. YouTube, and parent company Google, will handle all the advertising sales. Ground-floor sponsors include cosmetics-maker Rimmel, as well as various packaged-goods companies

With YouTube dividing $100 million about 100 times, production budgets will be typically lean, with Hollywood union acronyms like SAG-AFTRA, WGA, DGA and IATSE nowhere to be found.

The rest is here:
Rodale takes YouTube plunge, launches fitness channel

LONDON, UNITED KINGDOM--(Marketwire -04/19/12)- Warmer weather is just around the corner (we hope) and as temperatures begin to rise, there are suddenly less layers of clothing to hide behind. Don't be filled with a sense of dread this holiday season and embrace the summertime with confidence. Fitness First believe that with a positive mindset and the right exercise know-how, anyone can get set to sizzle. Fitness First Health & Fitness Expert, Lee Matthews has pulled together his best summer slimming secrets which you can start with your gym membership or even at home:

Arms - Tricep Dips

Improve tone and definition with tricep dips and combat those dreaded bingo wings:

Repeat this move for three sets of 12, about three times per week and you'll have the confidence to bare those arms!

Legs - Skipping

Whether playing tennis or going swimming, your legs may be on display this summer. To get legs like Pixie Lott - try skipping!

Stomach - Crunches

Even supermodels start to quiver at the thought of a stomach-flashing bikini. Try these simple crunches to get flatter and tighter abs fast:

Bottom - Leg Stretches

Want a pert posterior a la Pippa Middleton?

Follow this link:
Feel Fit and Ready for the Sunny Season With Fitness First

CHANHASSEN, Minn.--(BUSINESS WIRE)--

Life Time Fitness, Inc. (NYSE:LTM - News), The Healthy Way of Life Company, today reported its financial results for the first quarter ended March 31, 2012.

First quarter 2012 revenue grew 11.6% to $268.4 million from $240.6 million during the same period last year. Net income for the quarter was $25.7 million, or $0.62 per diluted share, compared to net income of $20.8 million, or $0.51 per diluted share, for 1Q 2011.

Once again this quarter, I am pleased with our operating results, which are highlighted by strong revenue, net income and EPS growth, said Bahram Akradi, Life Time chairman, president and chief executive officer. We remain on track with our strategic growth, programming and branding initiatives for 2012. Our growth will continue to occur through square footage expansion, price and mix optimization, and our in-center and ancillary business revenue. Additionally, we are focused on delivering consistency and excellence in our member programming. We have made great strides in this area and we see additional opportunities to drive strong growth in member participation and retention. Finally, we will continue building our Healthy Way of Life brand, with the goal of ensuring that our brand position is of the highest possible quality and value across our businesses and programs. By executing upon our healthy way of life vision, programs and services, we believe Life Time has tremendous opportunity for continued growth and success.

During the quarter, Life Time opened its first Canada-based center in Mississauga, Ontario (Toronto market). The Company also continued the integration, remodeling and rebranding activities associated with the acquired Lifestyle Family Fitness facilities in Indiana, Ohio and North Carolina. On April 12, 2012, the Company opened a new center in Tulsa, its first location in Oklahoma. In May, the Company plans to open its fifth center in Atlanta, Georgia.

Three Months Ended March 31, 2012, Financial Highlights:

Total revenue for the first quarter grew 11.6% to $268.4 million from $240.6 million in 1Q 2011.

(in millions except revenue per membership data)

Membership dues

Enrollment fees

Original post:
Life Time Fitness Announces First Quarter 2012 Financial Results

By Sean Cochran, Golf Fitness

Power in the golf swing equates to speed, and more speed provides the golfer with an opportunity to drive the golf ball farther. The increasing of swings speeds is a combination of the efficiency by which the golfer executes the swing, the ability of the body to generate power, and the matching up the correct equipment to the golfers swing characteristics.

It is via the integration of these three variables by which swing speeds and driving distances can be increased. That being said, if the desire exists to increase ones swing speeds it will require attention to be paid to by the golfer to these three entities.

As noted above, on the physical side of speed development we have what is termed power. Improving the power outputs of the body will provide the golfer with an opportunity to improve their swing speeds simply because the body has the ability to generate more speed within the biomechanics of the golf swing.

The simple equation for increasing the power outputs of the body is strength plus speed. The development of both physical entities (i.e. strength and speed) is required in order for the body to generate more power, and the process by which strength and speed is developed is via different types of training.

Speed training utilizes exercises commonly referred to as plyometrics to increase the rate (i.e. speed) at which the body generates force. These types of exercises focus on the interaction of the nervous and muscular systems and the rate at which these two systems produce explosive movements.

Strength training on the other hand addresses the amount of force the muscular system produces. The greater amount of force the muscles of the body can generate is the foundation by which speed can be enhanced.

Strength training creates the foundation for power development whereas speed training enhances the explosiveness of the muscular system. Both are needed to increase the power outputs of the body, but are trained with very different types of exercises.

At this point we understand two components to increase the power outputs of the body for the golf swing, strength and speed. We are also aware the exercises and training modalities utilized to develop each of these physical entities is very different. Strength training focuses on force whereas speed addresses explosiveness.

On the strength side of this equation golf requires the development of what is termed lower body push, lower body pull, upper body push, and upper body pull strength. Essentially indicating strength training for golf requires attention to the entire body as an integrated unit.

Originally posted here:
Tour Report: Fitness: Strength + speed = power

When it comes to fitness trackers, the psychology behind them is just as important as the technology inside them.

Gadgets like the Nike+ FuelBand, Fitbit Ultra and BodyMedia Fit Linkuse accelerometers, altimeters and algorithms to track everything from how many steps you took to how many calories you burned. By providing this data instantaneously, and in some cases allowing you to share it via social media, they do more than inform. They reinforce, motivate and reward by turning exercise into a game.

Motivating couch potatoes and providing everyday athletes with data will be an increasingly lucrative business as so-called wearable computing devices like fitness trackers take off. Companies like Nike, Adidas and Motorola are expected to ship 90 million wearables by 2017, according to ABI Research.

Forrester Research is equally bullish, noting in a report this week that wearables are the next wave of consumer technology product innovation and companies like Adidas, Nike and Under Armour should work alongside the likes of Apple, Google and Facebook to maximize their potential.

How these devices work is a straightforward technological issue. Why they work delves into two important facets of activity: measurement and motivation. To know whether youre getting better at something, you need data. As physicist Lord Kelvin said, If you cannot measure it, you cannot improve it. Once youve got data, you need specific goals or standards to provide the sense of accomplishment that will make you work harder.

One of the best things fitness trackers do is provide an objective measure of activity, said John Bartholomew, a kinesiology and health education professor at the University of Texas at Austin. The truth is, people are lousy at accurately judging their level of physical activity. Few people have any idea how many calories theyve burned running for the train or walking to work. Others spend, say, half an hour on the treadmill each day and consider themselves active. And still more promise theyll get active but fall short.

By having this sort of equipment and this sort of technology, it allows you to actually track and look back to see how active you actually are, Bartholomew said. You cant lie to yourself.

Once youve established an exercise routine and have a realistic idea of what youre doing each day, fitness trackers delve further into your psyche by motivating you. The routine things you do each day climbing stairs, schlepping groceries, pushing the lawnmower are cast in a new light. Suddenly, theyre exercise. They always were, of course, but fitness trackers drive the point home by telling you just how many calories you burned raking the lawn. As a result, exercise becomes something you seek to interject into your life, a goal-directed activity that brings a sense of accomplishment. Every goal you reach Today I hit 12,000 steps! pushes you to do better next time.

Theres incredible power in knowing how youre doing, Stefan Olander, v.p. of digital sport at Nike, said in a discussion at South by Southwest. Its inherently, incredibly motivational.

That motivation is amplified by the ability to broadcast your results via social media. Posting your stats to Facebook and Twitter lets you do more than boast. It allows others to encourage you or even join you in working toward similar goals like running a marathon. Youre part of a community, which makes it that much harder to slack off.

See the rest here:
Fitness Trackers Use Psychology to Motivate Couch Potatoes

By CLOE CABRERA | The Tampa Tribune Published: March 31, 2012 Updated: March 31, 2012 - 12:00 AM

When new students walk into Molly Tanuvasa's Hot Hula fitness class, the first question they usually ask is, "Where are the hula hoops?"

Uh no hoops here. No gear or even shoes, for that matter. Bare feet are preferred. All you really need is a sarong and a smile.

Hot Hula is a fitness routine that combines Pacific Island dance movements with Polynesian drumbeats and hip-hop and reggae rhythms. Tanuvasa, who teaches the class in Tampa and Brandon, is originally from Hawaii.

"In Hawaii, we love curves," says Tanuvasa, who began hula dancing when she was 16. "When I saw how effortless my hips moved, it made me feel so beautiful. It was very hard at first, but I got through it. And I was hooked."

The one-hour routine targets your core and works your body from the naval down abs, quads, glutes, obliques and also engages your shoulders and arms, and improves your balance, says Hot Hula creator Anna-Rita Sloss, who is based in Orange County, Calif.

And since you're constantly moving, you can expect lots of cardio benefits as well.

"This is such a wonderful way to keep fit," Sloss says. "The movements are varied and low impact, so anyone can do it. You tailor it to your fitness level."

"Hula in Hawaiian is dance; putting all the Polynesian cultures together makes it sexy and hot," she says. "Of course, it helps you get your sexy back, and your sensuality."

But after the workout, she admits, "We look a hot mess."

Excerpt from:
Instructor adds Polynesian flavor to fitness

LOS ANGELES, CA--(Marketwire -03/30/12)- Malla Fitness (www.mallafitness.com) hits the beaches of Venice for the Malla Beach Party this Saturday, March 31st. The event will showcase their revolutionary fitness program, and the innovative Body Pole -- a workout routine based off the traditional Indian sport of Mallakhamb. Elisabeth Rhm, best known for her roles in "Law & Order," "Big Shots," and "Heroes," will be hosting the highly anticipated event.

Throughout the day there will be refreshments, live music from DJ Mark Bell, and hourly demonstrations explaining how the Body Pole works to tone, train and test one's athletic abilities. In addition to traditional Mallakhamb performances, there will be an exclusive demonstration by world Mallakhamb champion Rajesh Mudki. The event will also feature the incredible Venice dance crew "Barholics."

Malla Fitness was inspired by Mallakhamb, the traditional Indian sport in which a gymnast performs feats and poses using a vertical pole or rope. The creators of Malla Fitness revolutionized this ancient workout routine with the Body Pole, a freestanding pole that has been ergonomically designed to enable people of all shapes and sizes. It contains a unique color-coding system to eliminate training errors and ensure maximum muscle activation, offering the best overall workout for your body.

Specialized for group fitness routines, the Body Pole provides a workout that is challenging, yet effective. Tried and tested by UK scientists, the calorie burn, as recorded by calorie watch, peaked to 490 calories in just 30 minutes! In comparison to other fitness programs, the Body Pole proves to increase heart rate, which burns maximum calories in a limited time.

The Malla Fitness program is making major waves in the fitness and health community, and has produced amazing results for people of all ages, shapes and sizes. Please join us this Saturday in Venice to get your bod beach-ready and enjoy great entertainment. The event is free, and open to the public.

The Malla Fitness Beach Party will take place Saturday, March 31, 2012 in Venice Beach off Winward Avenue (near the skate park) from 12:00pm-4:00pm.

For more information on the Malla Fitness Beach Party contact Eileen Koch of Eileen Koch & Company INC., a Public Relations, Marketing and Branding Agency at 310-441-1000, or email Eileen@eileenkoch.com. Visit http://www.eileenkoch.com.

Link:
Eileen Koch & Company Client Malla Fitness Brings Body Pole to Venice

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