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Mar 22

Research Shows Majority of Americans Don't Feel Ready for Bathing Suit Season

FORT WASHINGTON, Pa., March 21, 2012 /PRNewswire/ --Nutrisystem, Inc. (NASDAQ:NTRI) revealed the findings of a new survey indicating more than half (59%) of Americans, or about 138 million people, don't feel ready for bathing suit season with almost one-quarter (24%) indicating they feel pressure to lose weight.

Nutrisystem/Harris Interactive 2012Spring Dieting Season Poll indicates:

Sixty-seven (67%) of womendon't feel ready for bathing suit season.

Only half of men (50%) feel "ready" for bathing suit season, though they are significantly more confident than women (33%), especially after age 45.

Single U.S. adults indicate a slightly higher level of "readiness" than married U.S. adults (50% vs. 39%).

Those who live in the West (29%) are significantly more likely to feel pressure to lose weight than those who live in the Northeast (20%).

Feeling the HeatAs the weather warms and bathing suit catalogs and in-store displays surface across the country, Americans are feeling theproverbialheat when it comes to getting "bathing suit-ready." Nutrisystem customers who follow the program's low Glycemic Index (GI) meal plan, have -- in the past decade alone -- lost over an estimated70 million pounds. Some "pressure" can serve as incentive, especially if it's the trigger to start a proven, structured program. As opposed to "winging it," which is what 40% of respondents admitted doing as a default diet strategy.

No More Winging It"The problem with winging it is there's no structure," explainsAnthonyFabricatore, Ph. D., a psychologist and Senior Director of Research and Development at Nutrisystem. "Without a clear plan, it's too easy to rationalize choices that are inconsistent with weight control." According to a survey conducted by National Business Research Institute, dieters following a Nutrisystem program reported losing 43% more weight than people dieting on their own.

Additional Nutrisystem/Harris Poll results reveal:

Two out of five (40%) of Americans admit they "wing it" (i.e., don't stick to a formal program) when it comes to dieting.

Link:
Research Shows Majority of Americans Don't Feel Ready for Bathing Suit Season

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