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DALLAS--(BUSINESS WIRE)--

Direct from Great Britain, the people of the United States have a new ally in the battle of the bulge that promises weight control success forever. Slimming World USA Online is inviting all Americans to “Log On and Love It” while they reach their health and fitness goals?Slimming World has officially chosen Valentine’s Day, February 14, 2012 to launch the breakthrough online program in the USA. Texas was chosen as the location by Slimming World to announce the online program due to the latest study by Trust for America's Health (TFAH) and the Robert Wood Johnson Foundation (RWJF), where 2011 statistics reveal that the adult obesity rate in the state is 30.1 percent, an all-time high.

Spanning more than 40 years, UK-based Slimming World is the renowned phenomenon that has proven to be a successful lifestyle plan for weight control. With six million success stories under its belt, the new http://www.slimmingworldusa.com program is now available to overweight Americans who would love to drop pounds and maintain a healthy lifestyle through eating delicious, nourishing foods, without feeling hungry, calorie-counting or weighing or measuring portions.

“Slimming World members or, as we call them back home in Britain, ‘slimmers’, learn about our Food Optimising eating plan that encourages them to eat foods like fruit and vegetables, lean meat, poultry, fish, pasta, potatoes and fat free yogurt that are low in calories or energy density, and satisfy the appetite,” said Caryl Richards, Chief Executive Officer of Slimming World. “Just as importantly, we have a deep understanding of the emotional and psychological factors affecting people who are overweight and we treat our members with compassion and empathy, guiding them to reach their personal weight loss goals. Now we have designed a new, easy-to-follow and motivational online program to help millions of Americans succeed. Once a member logs on at slimmingworldusa.com help is just a click away.”

Slimming World new members reach success by filling up on Free Foods without any weighing, counting or measuring and without ordering pre-packaged foods. As well as filling up on unlimited Free Foods, slimmers enjoy measured amounts of Healthy Extras like whole-wheat cereals and bread and dairy products like milk and cheese. So that they never feel deprived, they also enjoy limited amounts of foods like alcohol, chocolate and potato chips. It’s the most flexible weight loss plan on the planet. No food is banned at Slimming World setting Food Optimising apart from any other weight loss program. Whole, fresh and natural foods prepared at home make mealtime family-friendly so everyone can participate. Individuals, couples, parents and their kids can enjoy great food together and lose weight safely and naturally, whether eating at home or even dining out.

Logging on in the comfort of their own home, the new slimmingworldusa.com website provides guidance, inspiration and individual support based on personal progress with easy-to-prepare recipes, so members lose weight week by week without giving up foods they love. Emotional support and compassionate encouragement is an important component of Slimming World’s service, and the company truly sets its program apart from the competition with an understanding and caring attitude toward all members.

“The Slimming World program makes weight loss both simple and satisfying where members achieve healthy goals at their own pace in total privacy. There’s no need to buy faddy ingredients or packaged foods. Food Optimising is based on normal everyday food that’s available at your neighborhood grocery store,” said Business Development Manager Yvonne Sanders.

The proven program reaches the whole family and the new slimmingworldusa.com launch makes it accessible to anyone in an instant. Interactive tools, hundreds of inspirational features and hundreds of delicious recipes which are constantly updated make the program appealing and easy to follow at home via computer or smart phone.

Considered to be more user-friendly and effective than Weight Watchers, Britain’s beloved Slimming World program has already been adopted throughout the DFW Metroplex, mainly in corporate environments, including Medical Center of Lewisville, the City of Lewisville, Mary Kay, Inc. and Heritage Auctions. These leading businesses encourage employees to take up Slimming World membership to help manage their weight and improve their health since desk jobs can be one of the greatest obstacles to weight loss, as sedentary lifestyles make it harder to drop unwanted pounds.

The online program provides time-saving, super-convenient participation for anyone on the go, with more than 600 recipes, motivational ideas for getting more active and positive support to help stick with the program through a nominal registration fee and monthly dues.

To coincide with the launch across North America, Slimming World has a special introductory offer for a limited time throughout February featuring a 12-week Gold Membership at only $30.00, a discount of 75 percent. With slimmingworldusa.com membership just a click away, Americans will fall in love with the UK’s top weight-loss program: an easy-to-use healthy lifestyle plan that promises results to last forever.

About Slimming World

Slimming World is Britain’s largest and most advanced slimming organization. It was founded in 1969 to offer people a very different approach to weight loss: a hunger-busting healthy eating plan based on satiety and energy density, an activity program to suit individual needs, and group support that offers compassion and understanding. Slimming World has a deep understanding of the emotional, physical and psychological challenges faced by overweight people, and this understanding underscores the company's philosophy and methods. In more than four decades, Slimming World has helped millions of people to lose weight and live healthier, happier lives.

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Slimming World USA Online Arrives This Valentine’s Day to Help Americans Reach Healthy Weight Goals Forever

POSTED: 4:05 pm CST February 7, 2012
UPDATED: 4:19 pm CST February 7, 2012

DES MOINES, Iowa -- A new fitness program is designed to help the heaviest Iowans slim down safely.Farrell's Fitness recently added the Fit Start program at all eight of its locations. The program was first designed for weight loss surgery candidates, since insurance providers require exercise before surgery.Cheribum Hurdle has been part of the Fit Start program since October. Four months ago, she said it was tough for her to even walk from her car into the workout center, but now she is kickboxing.?On the way in I found I could barely step up on the curb,? said Hurdle.She said the journey has been tough, but worth it.?The heavier you are, they more people think you can?t be helped ? you?re hopeless ? and I had that feeling too when I walked in,? said Hurdle.At her heaviest, Hurdle weighed 500 pounds.?I got under 400 pounds Dec. 10 for the first time in, like, 13 years,? said Hurdle.Farrell's trainers said the Fit Start program is a modification of its eXtreme Bodyshaping workouts.?We lowered the beats per minute and we modified some of the strength training so they could do it sitting down or on a stool,? said Lance Farrell, owner of Farrell?s.Scott Clarke hopes Fit Start will help him avoid weight-loss surgery.?I lost approximately 30 pounds in 10 weeks,? said Clarke.He said the family-like atmosphere is helping him lose weight. Both he and Hurdle said it?s the accountability part of the program that keeps them focused ? each participant is assigned a coach who will call them if they miss a class.Clarke said his goal is to get down to about 220 pounds.?I?m going to stick with it,? said Clarke.The program also rewards the person with the biggest weight loss. Hurdle won $1,000 for being the person with the biggest transformation during the last session.

Copyright 2012 by KCCI.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Program Helps Heaviest Iowans Lose Safely

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