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Home » Fitness » Vertical Fitness Group Converting 11 Gold's Gyms in Wisconsin and Minnesota to New "Xperience Fitness" Brand

APPLETON, Wis., May 2, 2012 (GLOBE NEWSWIRE) -- Vertical Fitness Group (VFG) is converting 11 Gold's Gyms in Wisconsin and Minnesota to its new "Xperience Fitness" (www.myxperiencefitness.com) concept. The Appleton-based health club management group recently reached an agreement with Gold's Gym International (GGI) to part company in order to launch its new brand.

VFG also has reached agreements with four Milwaukee-area Cardinal Fitness gyms to join the Xperience Fitness brand giving the new company six metro Milwaukee gyms and a total of 15 Xperience Fitness locations throughout Wisconsin and Minnesota. The four Milwaukee-area clubs are located at S30W24896 West Sunset Drive in Waukesha; 8601 South Howell Ave., Oak Creek; 8401 West Layton Ave., Milwaukee; and 2885 North Mayfair Road, Milwaukee.

VFG is also in active negotiations with other existing health clubs and new project development throughout Milwaukee to expand the new Xperience Fitness concept.

VFG has been a franchisee of Gold's Gym International since 2003. The five Wisconsin gyms involved in the May 1 brand conversion include locations in Appleton, Green Bay, Hales Corners, Menasha and Racine. The six Minnesota locations are in Blaine, Brooklyn Park, Buffalo, Monticello, Vadnais Heights and Woodbury.

Fitness as it should be

"Xperience Fitness (www.myxperiencefitness.com) is all about fitness as it should be -- on your terms," said VFG Partner Jon Barton. "No contracts. No gimmicks. Just fair and honest pricing and great facilities with topnotch amenities. We are built around a singular unifying concept: We believe that by actively participating in a fitness lifestyle -- or "experiencing fitness" -- you will be affected in a way that allows you to get greater joy out of all the important moments in your life."

Barton said that during the conversion to Xperience Fitness current members would not experience a disruption to their normal gym routine:

Beginning in May members will receive a new key tag chain to check-in. Clubs will be refreshed with a new, motivating design and colors.

"Our facilities are topnotch and our equipment and amenities among the best," said Barton. Most Xperience Fitness gyms feature basketball and swimming.

Not your grandfather's gym

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Vertical Fitness Group Converting 11 Gold's Gyms in Wisconsin and Minnesota to New "Xperience Fitness" Brand

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Home » Fitness » Vertical Fitness Group Converting 11 Gold's Gyms in Wisconsin and Minnesota to New "Xperience Fitness" Brand