Search Weight Loss Topics:

Home » Fitness » Red Bull Launches a Fitness Mission With Fitocracy

Red Bull sponsors several extreme sports pros who produce videos with gnarly titles such as “Wakeboarding in the Swamps of Louisiana” and “Dust and Bones.” But through a partnership with online health startup Fitocracy, the company now wants to motivate average joes to submit decidedly non-extreme reports with names such as “20 crunches.”

Fitocracy is a one-year-old fitness tracking platform that incorporates gaming elements. Users earn points to “level up” and rank on a leaderboard by reporting any fitness activity.

[More from Mashable: Nike Unveils FuelBand for Tracking All Physical Activity]

They earn extra points for completing specific groups of fitness tasks or “quests.” The “Paperboy” quest, for instance, suggests this: “Take a ride around your neighborhood. If you hit a trashcan make sure you sprint away from that lady with the knife and rabid dog.” That’s 20 minutes of biking and 0.5 miles of sprinting, according to Fitocracy.

It’s pretty unique concept — but one that turns out to be in demand. About 230,000 people have signed up for the site and together have completed more than 100,000 quests.

[More from Mashable: 5 Fitness Brands Kicking Butt on Social Media]

Red Bull has sponsored both a surfing-themed quest (clap push ups, getups, woodchoppers, twist jumps) and a snowboarding-themed quest (split jump squats, lateral lunges, lateral hurdle jumps, jump roping), but its new challenge is more involved. The brand has created a challenge board within the site. Anyone can join, and 47,000 people have already done so. Whoever in the challenge earns the most Fitocracy points before Feb. 13 will win a trip to Santa Monica to train with Red Bull’s aforementioned team of professional extreme athletes.

This is the first brand partnership for Fitocracy, and it could also be the first trickle of a new revenue stream for the site, which already takes in money from advertising and a premium version of its product.

“There’s a high volume of fitness forums online,” Fitocracy co-founder Richard Talens says. “But there are very few fitness communities that are powerful for brands.”

The startup has added about 200,000 users since June, and it’s done so while still in invite-only beta and without a mobile app. Fitocracy’s user base will likely continue to grow as it launches its iOS app sometime this month and opens membership to everybody. That should make it even more appealing for brands seeking new partnerships.

More About: fitness, fitocracy, red bull

This story originally published on Mashable here.

Go here to read the rest:
Red Bull Launches a Fitness Mission With Fitocracy

Your Full Name
Your Email
Your Phone Number
Select your age (30+ only)	30313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120
Select Your US State	Select Your StateAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWashington,DCWest VirginiaWisconsinWyoming
Program Choice	Select Your ProgramInjectable HGHInjectable TestoteroneInjectable SermorelinInjectable Weight LossInjectable HCG DietInjectable Vitamins
Confirm over 30 years old	Yes
Confirm that you resident in USA	Yes
This is a Serious Inquiry	Yes
Message:

Home » Fitness » Red Bull Launches a Fitness Mission With Fitocracy