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Home » Fitness » Oxford development may be tied to fitness and health foods – Anniston Star

The City Council agreed Tuesday night to sell a plot of land beside the intersection of Interstate 20 and Alabama 21 on Spring Branch Road, adjacent to the site of an announced entertainment complex. The company was established in August, apparently the local arm for a development by Cornerstone PFMW Planet Fitness Midwest based in Ohio.

The common factor in those companies is John Clancy, a developer known for owning several Planet Fitness and Smoothie King locations throughout the Midwest and Florida. According to a 2018 press release from Smoothie Kings corporate office, Clancy agreed to open 60 franchise locations, the first two in Indianapolis and Palm Beach, Fla. Clancy owns 27 Planet Fitness gyms in Ohio and Florida, according to the release, along with three Smoothie King locations.

Attempts to contact Clancy and Smoothie King were unsuccessful Wednesday.

This is the right time to invest in brands that cater to healthy living, Clancy was quoted as saying in the release.

Its a brand thats been around a while, said Brent Cunningham, a professor at Jacksonville State Universitys management and marketing department. They were mainly in malls, kind of like an Orange Julius.

Smoothie King originally filled the same niche that a milkshake shop might offering dessert drinks and treats but has repositioned itself to cater to health-conscious consumers, Cunningham said.

Smoothie options in Oxford are as yet limited; several restaurants offer at least some sort of chilled fruit drink. A quick Google search reminds users that Starbucks offers some smoothies, and the Theron Montgomery Building at JSU houses a Freshens location, which serves a selection of wellness-oriented drinks alongside salads and rice bowls.

Given the proximity to several gyms in the area Snap Fitness just down the way from the Spring Branch Road property, and Club One Fitness is just north along Alabama 21 the location seems appropriate, Cunningham explained.

If thats their target market, the young, health-conscious family, the people who work out and gym membership types, he said, it seems to be, as far as location, that theyve done their homework.

Assistant Metro Editor Ben Nunnally: 256-235-3560.

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Oxford development may be tied to fitness and health foods - Anniston Star

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Home » Fitness » Oxford development may be tied to fitness and health foods – Anniston Star