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Home » Fitness » New Surprise gym aims to help fitness fanatics, novices alike

by Alyssa Lee - Sept. 14, 2012 08:59 AM The Republic | azcentral.com

Desired Physiques Fitness Center, a Surprise gym that wants to help fitness fanatics and exercise novices alike achieve their personal goals, will have a grand opening Saturday.

The event will be broadcast on 98 KUPD radio. There will be free food, beverages and prizes.

The club opened May 21 and management hopes the grand opening will attract more community attention. It has gained 1,100 active members since May, said Duane McGill, vice president of operations.

"Until now, membership has all come from word of mouth," McGill said.

Desired Physiques hopes to open 10 clubs in the Valley over the next five years, he said.

The gym's equipment includes treadmills and weight machines. Services offered include fitness classes, such as Zumba and kickboxing, which are included in the membership. The club also offers members on-site child care.

For people who want help with their fitness goals, Desired Physiques provides personal training and motivational coaching.

"On average, about 42 percent of people who join a gym quit within the first 30 days," McGill said. "After 90 days, 65 percent of people end up quitting. The bottom line is the novelty of getting in shape and the novelty of exercising starts wearing off in a very short time."

Gym member demographics have changed in the past 20 years, he said. The club has classes to help members from all walks of life stay "in the zone" about becoming fit, said McGill, whose background includes study in behavioral sciences and biology.

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New Surprise gym aims to help fitness fanatics, novices alike

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Home » Fitness » New Surprise gym aims to help fitness fanatics, novices alike