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Special report

WATCHIRANONT THONGTEP THE NATION September 17, 2012 1:00 am

and integrity with customers, leading fitness and wellness business operators said.

"In order to build and maintain a strong business, there has to be a right business model in place - good-quality products, coupled with a dedicated, professional and experienced team

and, of course, sound partnerships to help build a strong membership base that is satisfied with our services," said Patrick Wee, the founder and chief executive officer of True Fitness.

Not only does True Fitness provide holistic fitness and wellness offerings, the company also constantly upgrades and improves its operations and services.

Wee added that integrity and trust with members and public is also another key factor that enables True Fitness to stay strong in today's environment. "We do not believe in ad hoc

discounts, so we offer fixed prices to maintain the integrity of membership pricing and to build trust in our sales teams," Wee said. Mark Buchanan, managing director of Fitness First (Thailand) said: "No matter what happened in the market place - for example, while our competitors were selling cheap membership - we never went back to cutting our membership prices as we wanted to be a profitable and sustainable business."

Buchanan added that the key element that helped Fitness First succeed for more than 11 years is its approach to the people. The company emphasises recruiting and investing in staff,

as it believes that well-trained staff can create long-term relationship with customers.

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How to run a healthy fitness centre

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