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Home » Fitness » Body Lab opens 2nd fitness location, in Scottsdale

by Georgann Yara - May. 4, 2012 08:04 AM Special for The Republic

Starting a fitness studio centered on a new, hot workout in a city unfamiliar with it following a recession would scare off many prospective business owners.

But Rachel Forman wasn't intimidated by those odds when she and business partner Jenny Cushing decided to open the Body Lab in Phoenix in 2010. Nearly two years and hundreds of members later, the gamble appears to have paid off: A second location recently opened in Scottsdale.

Forman and Cushing were die-hard fans of Lagree Fitness, a workout that combines Pilates and cardio, but did not let their personal passion blur their professional vision. They did not give in to the temptation that seduces some fitness enthusiasts to handle both the fitness-training and business ends of their own gyms or studios. Forman said this approach has been the wise move.

"We hire the best trainers we can. Neither of us train," said Forman, a marketing consultant. "We know where our strengths are. That's why we are successful."

When it first opened, the Body Lab had 25 members, most of whom were familiar with the workout via studios in Southern California, where it originated. Now, there are more than 500 members between the two locations, Forman said. Of those, 100 have been with the Body Lab since its early months.

About 70 percent of members are women. There are senior citizens, teenagers, serious athletes and newcomers who may have never stepped on a treadmill or picked up a dumbbell. First classes are free, so rookies can give it a shot risk-free.

"We were both so passionate about the workout, and we knew Phoenix was a very fitness-oriented city. We were confident the community would embrace us," Forman said.

Fitness expert and former bodybuilder Sebastien Lagree created the workout formerly known as SPX Fitness. In a 50-minute session, it implements the strength training of Pilates and the fat-burning benefits of cardio with a machine called the Megaformer.

The workout appealed to professional athletes and celebrities in Los Angeles and caught on with fitness buffs seeking a new challenge. The machine allows more than 200 different workouts so they don't become routine and allows participants to modify the moves depending on their fitness levels or physical abilities.

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Body Lab opens 2nd fitness location, in Scottsdale

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Home » Fitness » Body Lab opens 2nd fitness location, in Scottsdale