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Aug 20

An exercise in instruction – Milford Daily News

Mike Gleason Daily News Staff @MGleason_MDN

HUDSON - Set to begin offering classes later this month, the Academy of Sports & Fitness Training is looking to educate the next generation of personal trainers.

Co-founder Chellana Kwas said the school was licensed by the state as a private occupational school, similar to other trade academies such as those for massage or cosmetology. Its classes are scheduled to start on Aug. 28.

"We cover everything from anatomy to bioenergetics," she said. "We teach program design, and have a course on the fitness business that covers resumes, interview skills and acquiring and retaining clients."

According to Kwas, the school can be for students just out of high school, but can also accommodate those looking for a career change. It has a focus on hands-on learning, as opposed to online courses available elsewhere, she said.

Kwas said she and fellow co-founder Emily Morin had been working at a similar school when they were inspired to start their own academy.

"As the director of education (there), I had developed all the curriculum and had a good support network," Kwas said. "We felt the demand was definitely there - the industry is in a boom."

There has been an increase in the need for trainers across the board, Kwas said, driven partly by an aging population and the increase in obesity and diabetes in recent years.

"There's been a big boom in online training, with people hiring their guide through apps," she said. "Group training is popular right now, as a way to cut the expense (of a one-to-one trainer) and make things more affordable."

Both the founders are from the area - Kwas is an Upton native, while Morin is from Leominster - but there were other reasons why they chose to establish their school in MetroWest.

"We really wanted to cater to a larger geographic area," Kwas said. "We realized that there were no other programs like this outside of Boston."

Kwas said she hoped the location would be more convenient to students throughout the area, including those from as far away as New Hampshire.

Facts about the Academy of Sports & Fitness training

Mike Gleason can be reached at 508-634-7546 or For news throughout the day, follow him on Twitter @MGleason_MDN.

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An exercise in instruction - Milford Daily News

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