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Posted on November 12, 2020 at 9:02 pm by West Sider

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Typically this is done to sell a product or program that promises an unrealistic result. Usually its something like get fit in five minutes or lose fat by using a particular machine or performing a certain exercise.

Most of the time its not a quick fix or a gimmick, but just inaccurate information that can set you up for burnout or injury.

When you get in to the fifth decade and beyond in life, knowing what to do in the gym can be even more confusing. You certainly dont want to exercise like you did when you were in your twenties or thirties. Your fitness program should reflect your current goals, fitness level and health history.

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Silver Stars Fitness: The Truth About How To Stay Fit After 50! - westsiderag.com

YouTuber Brandon William tries a lot of fitness challenges which involve plenty of repetition over a month-long period, like doing 100 pullups every day, or practicing the One Punch Man workout. In his latest video, Brandon takes on a one-off physical challenge that is so intense it leaves him gasping for breath: the Russian Army fitness test.

This fitness test is no joke, comprising:

Brandon opts out of the fighting portion of the challenge, but throws himself fully into all of the other rounds, starting with the 3,000-meter run. He's allotted 12 minutes to complete the run, with 11 minutes generally deemed a "gold" score. "Personally I'm not a fan of running, I literally never run, so I'm not expecting the fastest to be honest," he says. He ends up taking more than 15 minutes to run 3,000 meters, which means this first round is a total fail. "That was horrible, that was awful," he says.

Next up is the 100-meter sprint, where the maximum permitted time is 13 seconds. Brandon fares better this time around, but still narrowly misses a passing score, finishing his run in 14 seconds. On a second attempt, he infinitesimally improves, with a time of 13:97. "These Russians are fast," he says.

But the running drills aren't over; he still has to take on the 10 x 10 suicides. He gets his first passing score here, completing all 10 in 23 seconds, which counts as a "great" time.

Moving onto the bodyweight exercises, Brandon is a lot more confident, as this is where he feels a lot more comfortable. In the pullup round, a passing score is 20 reps, while a gold score is 28. He comfortably passes this round with 23 pullups.

For the dips, a minimum of 30 reps is needed to pass: "This is going to be tough," he says. Sadly, this is another fail, as Brandon only manages 23 reps before maxing out. Next up are the full leg raises, where he achieves a minimal passing score of 12 reps. "It doesn't even hurt my core, it hurts my lats more than anything," he says.

In the pushup test, Brandon needs 60 reps just to pass, whereas a gold score would be 75. "That's a lot, especially after all the pullups, running, the leg raises," he says. To his delight, he cranks out 77 reps, smashing this round.

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The final test requires him to bench press his bodyweight for a minimum of 10 reps. "I weigh 145 pounds, and I haven't benched in the longest time, since I normally only do bodyweight workouts," he says. "I don't know if I'm going to pass this one."

Brandon is ultimately able to reach 10 reps for a passing score (he doesn't go any further as he would need a spotter to do so safely), but unfortunately, his overall performance in the challenge means he will not be heading over to Russia for basic training any time soon.

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Watch This 'Skinny American' Get Destroyed by the Russian Army Fitness Test - menshealth.com

Beyonce during her Black Lives Matter tribute performance in 2016

By WI Web Staff Beyonc has joined ranks with Peloton to help keep fitness-conscious individuals in shape.

The superstar singers multi-year partnership focuses on Howard University and nine other historically Black colleges and universities by providing digital memberships that would allow full access to fitness classes within the Peloton app, according to the exercise equipment company.

Im excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way, Beyonc said in a statement. Im proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.

As a part of Pelotons company pledge of anti-racism and Beyoncs commitment to HBCUs, the initiative is also striving to give cultural access to health and fitness communities by creating internships and other undergraduate levels of support.

Over time, we developed a series of classes that exclusively feature an artists catalog with everyone from Dolly Parton to Jennifer Lopez, said Dara Treseder, Pelotons head of global marketing and communications. Our members loved them. So, we started to think and talk about how we could build upon the series and make it even more impactful for our members and the larger world.

The other participating HBCUs are Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Morehouse College, Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.

Each of the schools can expect digital memberships by the end of November.

Beyonc Partners with Peloton, HBCUs for New Fitness Initiative

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Beyonc Partners with Peloton, HBCUs for New Fitness Initiative Free Press of Jacksonville - Jacksonville Free Press

Without any in-person events this year, including the Club Industry CEO Summit, you may be feeling a little out of touch with some of the owners and CEOs who have become your friends because of your attendance at Club Industrys CEO Summit. Well, Club Industry can remedy that to a certain extent. Many of your friends are speaking at Club Industrys new Future of Fitness virtual event next week (Nov. 16-18), and youll want to catch their sessions at this free (yes, free) event.

Heres a list of who you wont want to miss. (Fingers crossed we didnt leave anyone out.)

What lessons has the industry learned from the COVID-19 pandemic? Find out in the session COVID-19 Lessons Learned at 10:35 a.m. Eastern on Nov. 16. It will be moderated by Chris Clawson, CEO of Life Fitness, and will include panelists Todd Magazine, CEO of Blink Fitness; Martin Seibold, CEO of LifeFit Group; Brent Gallagher, co-owner of Avenu Fitness; and Cheryl McCarver, executive director of Cooper Street YMCA.

Bill McBride, CEO of Active Wellness, is moderating a panel, What Leadership Looks Like in a Time of Crisis, with panelists Greta Wagner, senior vice president of Chelsea Piers Management and executive director/executive vice president of Chelsea Piers Connecticut; Laurie Smith, senior vice president, VillaSport Athletic Club and Spa; and Frank Ancharski, COO of American Family Fitness, at noon Eastern on Nov. 16 with a Zoom call immediately following in which the group will answer questions for a more intimate and interactive experience.

The U.S. Health Club Industrys Survival Requires Club Alliances will occur at 12:35 pm Eastern on Nov. 17, featuring three club operators who helped form alliances in their states: Gale Landers, founder and CEO of Fitness Formula Clubs; Scott Gillespie, owner of Saco Sport & Fitness in Maine; and JoAnna Masloski, COO of Wellbridge in Colorado. Right after the panel session, which will be moderated by Al Noshirvani, chairman of Motionsoft, the group will break off into alive Zoom Q&A chatso that you can ask them more specifics about alliances, getting involved with your state alliance or creating your own alliance.

The day after this alliance session, we are presenting a panel, The Fitness Industry Needs a Political Movement, with panelists Chris Craytor, president and COO of ACAC; Mark Miller, COO of Merritt Clubs; and Jennifer LaTourette, vice president of Van Scoyoc Associates, one of the lobbying firms for IHRSA. Moderator Helen Durkin of IHRSA will ask these politically active health club operators to share their efforts and the results of those efforts. Make sure to attend that at 10:15 a.m. Eastern on Nov. 18.

In addition to this session, Craytor will present a session at 8:35 am Eastern on Nov. 18 entitled Healthcare Reimbursement Strategies for Fitness: Moving Beyond Check-in Programs.

Part of the problem the industry faces is that it still suffers from a poor reputation due to bad actors of the past. That history has come back to hurt the industry today. So how can we elevate the reputation of the industry? We address that at 8:40 a.m. Eastern on Nov. 17 in How to Improve the Industrys Reputation and Build Confidence in Its Importance. Kevin McHugh, COO of The Atlantic Club, and Ori Gorfine, COO of U.S. Fitness Holdings, will share their clubs efforts to communicate the professionalism with which health clubs now operate and the value health clubs provide to their communities. Find out how you can do the same by attending this panel, moderated by Maria Turco, CEO of Honor Yoga.

Joe Cirulli, owner of Gainesville Health & Fitness, will present the session Making Your Health Club Welcoming to the Traditional Non-Joiner, sharing his years of experience making that 80 percent who havent joined a health club feel like they belong inside his clubs. This session is at 9:30 am Eastern on Nov. 17.

Julia Sutton, CEO of exhale, will be on the panel Apple, Facebook, Tonal and Mirror: Friends or Foes to the Fitness Industry, at noon Eastern on Nov. 16. The panel, which will be moderated by Michelle Blakely, founder of See Jake and Jane Train, will also include panelists Rob Lander, founder of Fisikal, and Ryan Simat, senior vice president of sales at Echelon Fitness Multimedia.

Also make sure to sit in on Creating a Better Customer Experience session at 9:55 a.m. Eastern on Nov. 18 by Blair McHaney, president and CEO of MXM. In this session, McHaney will frame up how the member experience and member expectations have changed, what it means for club owners and operators, and where the industry should focus its energyall of which will help with retention.

Finally, even though Peter Moore of Integrity Square isnt a part of the CEO Summit group, his session, How Private Equity Views the Fitness Industry Today, may be of special interest to you. So tune into it at 8:55 a.m. Eastern on Nov. 16.

Check out thefull agenda for this event, including sessions on technology, marketing, healthcare integration, programming and personal training, political activism for the industry and more, offered by apremier group of speakers.

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Missing Your Fitness Friends and Peers? They Are Here - Club Industry

Federal holiday Veterans Day (11 November), honoring military veterans, falls on a Wednesday in 2020.

The public holiday usually sees non-essential federal government offices closed. Banks, post offices and some schools could also close their doors on Veterans Day, some restaurants might also be closed, but others may remain open to offer deals to those off work.

Some will be looking to see if they can get a workout or attend an exercise class before going back to the office. Read on for our list of gyms that are open on Veterans Day. Note: Gyms in cities and towns with coronavirus restrictions may not be open, despite similar gyms being otherwise open nationwide.

Planet Fitness: Planet Fitness will be open on Veterans Day in many locations but hours may be reduced. A representative from the Brooklyn gym told Newsweek it would be open between 7-1 p.m. The Shreveport, Louisiana Planet Fitness gym will remain open 24-hours, according to a representative, and the Seattle Aurora Ave gym will be open regular hours. Phone your local gym to check Veterans Day hours. Local coronavirus restrictions may apply.

LA Fitness: This national gym has 690+ fitness clubs in the U.S. and Canada. Normal hours will apply to most LA Fitness gyms on Veterans Day, but some may have reduced hourscall ahead to check your location before you visit, local coronavirus restrictions may apply.

24 Hour Fitness: This all-day and night gym will be open, and will be fully operational on Veterans Day, opening hours may change in towns and cities with COVID-restrictions.

Equinox Fitness: Most gyms will have regular hours across the nation, but some may have shorter hours. An Equinox representative told Newsweek the best way to get the updated hours is to download the Equinox app, which has all the current hours and holiday hour changes for each location. Locations with COVID rules in place may differ depending on local government regulations. Los Angeles gyms, for example, are currently closed, but Orange County and New York gyms are open.

Gold's Gym: A representative from East Northport, NY told Newsweek that it would be open during regular hours on Veterans Day, but as Gold's Gym is franchised this may change from location to location. It's best to call your local location before you visit.

Orangetheory Fitness: A representative from Orangetheory Fitness in Langhorne, Pennsylvania, told Newsweek the gym would be open on Veterans Day as normal, however, opening hours may change throughout the country as each gym is individually owned.

Snap Fitness: All the Snap Fitness facilities are open 24-hours a day and seven days a week, aside from Thanksgiving and Christmas Day. A representative from Glenwood Park, Atlanta, confirmed their branch would be open on Veterans Day.

Anytime Fitness: This member access 24-hours gym will be open at usual. Staff at the Congress St, Portland, Maine branch advised Newsweek that those looking for membership or day passes on Veterans Day should book ahead of time as staff availability will be reduced.

Continued here:
Are Gyms Open on Veterans Day? Opening Hours For Planet Fitness, LA Fitness and Others - Newsweek

Atlanta, USA, Nov. 09, 2020 (GLOBE NEWSWIRE) -- Curtis Washam Jr. aka (@FitWithCJ) has found a gap in the Fitness Industry and is solving the problem day by day with industry specific digital marketing tips and content strategies for fitness professionals. While at first glance one may view his Instagram profile and believe he is a personal trainer, after a deeper dive you notice he serves as a one of a kind asset for the industry and its young professionals trying to gain exposure and build a credible presence online. His growing brand FitWithCJ is just one of the branches of the digital marketing agency Revup Fitness LLC which has a collection of over 50,000 fans and supporters within their network.

Curtis better known as CJ has a unique story in his journey as to why he chose to be a Digital Marketer in the niche of Fitness. He watched his father struggle with cancer and health issues for years before passing away. This caused him to vow to do everything possible to be the healthiest version of himself. Starting his own fitness journey he began to explore training with different personal trainers, traveling to different gyms and even working at local gyms in Atlanta, GA.

His love of Travel and Fitness led to him becoming a gym hopper and taking what he calls gymventures all over the globe.

Under his company RevUp Fitness LLC, he launched a business international retreat for Personal Trainers named Aruba Fitcation. A week filled with fitness industry themed workshops and mastermind sessions, all while soaking up the beach and sun in Aruba of all places.

The most recent undertaking for CJ under his company RevUp Fitness LLC is an online University for Personal Trainers named Fitness Online University. Each week, he and other fitness professors have mastermind classes with students and review video modules of branding and marketing strategies the trainers are required to watch.

Instagram clips from CJ (@FitWithCJ) on Instagram usually revolve around strategies to create better content while bringing value & knowledge to the thousands of trainers who follow (@FitWithCJ) and his brands.

CJ is one industry game changer to watch as he continues to innovate and push the envelope. He has a life mission of making the health and wellness industry stronger over while influencing more people of color to become top income earners of the industry.

We suggest you follow @FitWithCJ on his Instagram page and go along for the ride as he shares informational and motivational posts that benefit everyone in their fitness journey

His business website is http://www.revupfitnessllc.com

Media Contact Details:Company Name: Revup Fitness Company Email: support@revupfitness.comCompany website: http://www.revupfitnessllc.com

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How FitWithCJ Is Increasing The Value Of Fitness Professionals One Post At A Time - GlobeNewswire

If you saw your neighbors house on fire, what would you do? Most people would warn their neighbor, and then help her fight the fire, even if bad blood existed between the two of you. Thats called being an empathetic and good person. Its also self preservation. After all, if the fire at her house spreads, it could engulf your house, too.

COVID-19 isnt a fire, but it is continuing to spread, and its burn is being felt around the globeand most intimately at your fitness facility and at the facilities of your competitors.

Its been inspiring to see so many health club operators band together to form state alliances that are talking with local, state and federal policymakers initially about how to safely reopen clubs, but now about how essential clubs are to the health of communities and how to keep clubs open despite an uptick in COVID-19 cases.

Industry organizations are also coming together during this time to better serve you. No better example exists than the fact that UKactive, Europeactive, IHRSA, FIT Summit and Mercado Fitness have all come together to contribute speakers and sessions to the global Future of Fitness virtual event Nov. 16-18, hosted by Club Industry and Sibec, and focused on how to reinvent the fitness industry. (Register here.) These groups are participating in this free virtual event because they know that for the industry to survive this crisis and thrive afterwards, we need to band together to educate the industry about how to move forward in challenging times.

Our conversations with UKActive and Europeactiveled to David Stalker, president of Europeactive (and former CEO of UKactive as well as existing CEO of Myzone EMEA), offering the first day keynote, Power Is Local: Influencing Government Strategies, at 8 a.m. Eastern U.S. on Nov. 16. It also helped us secure Jennifer Halsall, international retention and member engagement manager for Basic-Fit as well as a board member of Europeactive. She will sit on two panels: Why a Hybrid Model Is a Must for Your Clubs Survival and Ask the Experts about the Fitness Industrys Future.

Guille Velez, founder of fitness news site Mercado Fitness, also pulled together top club executives in Europe (Angelo Desidera, owner of Lanciani Il Club; Pedro Ruiz, co-founder of Personal 20 and Vivafit; and Jose Antonio Sevilla, founding partner and general director of AltaFit Gym) to serve on a panel that he will moderate, European Clubs Offer Insights to Latin America on Challenges from the COVID-19 Pandemic, which will be conducted in Spanish at 8:55 a.m. Eastern U.S. on Nov. 16. (Note: Desidera is also on the board of Europeactive.)

IHRSA came through in two ways after cancellation of its European Congress due to the COVID-19 spike. Brent Darden, IHRSA interim CEO, and Alexandra Black Larcom, IHRSA senior manager of health promotion and health policy, will present a session on The Latest COVID-19 Era Research: Making the Case for the Industry. In addition, Helen Durkin, IHRSA executive vice president of public affairs, will moderate the session The Fitness Industry Needs a Political Movement Impacting U.S. Legislation and Regulations, at 10:25 am Eastern U.S. on Nov. 18. On that panel is Jennifer LaTourette, vice president of Van Scoyoc Associates, one of the lobbying firms for IHRSA. Also on that panel is Chris Craytor, who is a member of the IHRSA board as well as president and CEO of acac Fitness & Wellness and CEO of Welld Health. Merritt Club COO Mark Miller fills out that panel.

And finally, Ross Campbell, founder and CEO of FIT Summit, helped educate us about the Asian market, securing several speakers for us. He will even moderate the keynote panel at 8 a.m. Eastern U.S. on Nov. 18, How the Asian Fitness Market Is Innovating and What the Rest of the World Can Learn from It. His panelists are with some of the top brands in Asia: Ronnie Cai, managing partner and China COO, Orangetheory Fitness; Sean Tan, director, True Group; and Nad Myan, director of growth and innovation, Evolution Wellness.

As Club Industry Director Marty McCallen said: As a partner to the industry, were pleased to be able to provide our community with ideas and strategies that will help them thrive during this turbulent time.

And we are pleased that so many fitness organizations around the globe are a part of this free virtual event, made even better by their participation.

Register for the event now by going here. Even if you cant attend all sessions live, by registering now, you will get access to the on-demand versions of each session.

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The Fitness Industry Comes Together To Fight the COVID-19 Fallout - Club Industry

According to Alberto Perlman, co-founder and CEO of Zumba Fitness, the "biggest mistake" entrepreneurs make is thinking they "know more than their customer," he tells CNBC Make It.

Perlman has spent nearly two decades building Zumba's global brand (in 2012, The New York Times reported Zumba was valued at $500 million after Insight Venture Partners and the Raine Group invested in the company). And throughout, he has listened to and used customer feedback as a tool to further its success.

"You have to always be listening, and listening between the lines, to your customer," Perlman says.

When customers share what they're "frustrated with, struggling with, and what they love" about a business, owners should use the feedback to their advantage, he says.

"You can start connecting dots, and that's how you create and solve their problem," because to be successful in business, entrepreneurs must be good at problem solving, Perlman says. "It's about falling in love with the problem that you're trying to solve, finding a solution for it and being passionate about it."

Perlman himself is "constantly" learning from and listening to customer feedback, he says, which has helped Zumba over the years.

For example, Zumba, originally a dance workout, launched Strong Nation, a high intensity interval training (HIIT) program, in 2016 after customers expressed interest in the HIIT trend.

"We saw that a lot of people wanted to do HIIT training," Perlman said. As a result, "Strong Nation [has] been growing like a weed."

Listening to customers also helped Zumba thrive amid the Covid-19 pandemic.

The fitness industry was one of the hardest hit due to the coronavirus' spread. Fitness clubs forced to close faced $10 billion in revenue lost as customers cancelled their memberships and at least 500,000 employees were furloughed, according to a survey by investment bankHarrison Co. conducted in April.

Like gyms and other exercise brands, Zumba pivoted once stay-at-home orders were mandated. While Zumba is typically licensed and used by gyms for in-person, group classes, Perlman and his team launched an online platform for customers to take virtual Zumba classes with trainers.

Almost every week since its launch, "we keep updating it [with] new features" based on customer and trainer feedback, Perlman says, which is "driving more people to the instructor's classes." As a result, "instructors generate more income, reach more people and have more students," despite the pandemic woes. Perlman declined to give any revenue numbers.

Perlman is not alone in extoling the importance of what customers have to say Jeff Bezos, founder and CEO of Amazon has built his company around it.

In 1994, Bezos started Amazon as an online bookstore, but shifted to become "the everything store" after he emailed 1,000 random customers asking for feedback.

"Much of what we build at Amazon Web Services is based onlisteningto customers," Bezos wrote in his 2018 letter to shareholders. "It's critical to ask customers what they want, listen carefully to their answers, and figure out a plan to provide it thoughtfully and quickly."

That year, Bezos also said he continues to read customer complaint emails and forwards them to his executives to prompt adjustment.

"Customers cannot tell you what to do, but they can tell you what they're frustrated with," Perlman says.

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Zumba Fitness co-founder and CEO: This is the biggest mistake business owners make - CNBC

Global Indoor Fitness Equipment Market Data Breakdown with Revenue and Gross Profit Analysis 2020-2026

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Global Indoor Fitness Equipment Market by Type:Treadmills, Elliptical, Stationary bike, Rowing machine, Others

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Indoor Fitness Equipment Industry Key Drivers, Business Insights And Forecast 2026 | Icon Health Fitness, Johnson Health Tech, Brunswick Corporation -...

By Cinzia Deodato

Im a city girlin normal times walking makes up most of my exercise and being too busy to cook keeps me skinny. I incorporate small things like always taking the stairs so I dont have to do the BIG things like join a gym. No offense to every who seems to actually enjoy working out, but that is just not me. Being trapped in my very small NYC apartment due to COVID-19 quarantine has forced me to put effort into making fitness a deliberate and thoughtful part of my new normal. I am a naturally social person and more than a little competitive, so I knew it was gonna have to something pretty special to make me remain motivated and committed. My roommates mentioned chipping in together for a Peloton, and once I did my research and took my first spin, I was hooked.

Peloton, for the uninitiated, is, according to their website, the immersive cardio you cant get enough of. It may appear to be the same exercise bike that your grandma had in her bedroom but never seemed to use but it is a lifestyle. Ive always envied that my girlfriends always seemed so pumped when they would meet up after a spin class. They would talk about how much the classes cost but it was so worth it. They would brag about scoring a bike in their favorite class and setting their alarms to make sure their didnt miss signing up. As much as I admired their enthusiasm and glow, it seemed a bit high stress and the opposite of fun.

My mom had been nagging me to try and stay healthy while stuck at home and I mentioned to her that my roommates wanted to buy a Peloton. I told her that the money Im saving by not taking the subway right now could more than pay for it and she made me see I couldnt say no. Ordering it was super-fast and easy. The website does warn right now that delivery may take a bit longer right now as everyone is ordering it. The price right now is $1,895 is the lowest ever and there are options to sign up for your monthly subscription to save even more. Delivery and set up is no problem, even for someone with no technical skills.

With space at a premium and storage nonexistent, Im impressed with how awesome it is to look at and how little space it requires!

The biggest challenge is making time to take classes with all the different instructors. It is so inspiring to be guided in my journey by professionals who genuinely love what they do. I was a germaphobe well before the virus so being able to do this all in the comfort and safety of my own home makes all the difference for me. I was the type of kid who would do anything in grade school for a sticker. Watching my stats increase is almost an even bigger reward than all the energy and strength I feel. I am completely in love with it and cant wait to come out of quarantine look and feeling better than ever.

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Americans Focus on Fitness & Health as the Peloton Craze Sweeps Nation - The Jewish Voice

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