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Self-motivation is the key to weight loss, with a new study showing that middle-aged women who eat healthily to keep others happy lose less weight.

The University of Otago set out to examine the link between the degree of autonomy and self-determination motivating women's eating behaviour and their body weight.

Researchers surveyed 1600 New Zealand women aged between 40 and 50 for the study, which the university says is the first nationwide research of its kind anywhere.

Participants were asked to rate different degrees of motivation for healthy eating - including determined or controlled. They were also asked about their specific food and eating habits.

Study co-author Caroline Horwath said the more determined and autonomous reasons for eating healthy including enjoying creating healthy meals or viewing eating healthy as part of a lifestyle.

"Controlled" motivation included reasons such as being nagged to eat healthy or feeling expected to do so.

After adjusting results for other potential explanatory factors, Horwath said it clearly showed that the more self-determined or autonomous a woman's style of motivation for eating healthily, the lower her body mass index (BMI).

"We found that every 10-unit increase in women's scores forautonomous motivation to eat healthily was associated with a 1.4kg lower body weight, which was equivalent to a 2 per cent lower BMI in a woman of average BMI in this sample."

The results suggest that even a modest decrease in controlled motivation could equate to nearly 1kg lower weight, Horwath said.

"As women in this age bracket are known to be at high risk of weight gain, this amount of weight loss could be important in reducing their risk of diabetes and cardiovascular disease."

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