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Mar 8

29 DAYS Lose Weight Program Starts with the Brain to Change the Body

New online guide guarantees ideal body weight for life and features virtual coaches

TORONTO, March 7, 2012 /PRNewswire/ - In a world of fad diets and weight loss gimmicks, the 29 DAYS Lose Weight Program represents a complete departure because it's not a diet at all. Rather than pushing obsessive calorie counting and unrealistic food restrictions, the program takes an innovative approach to weight loss by addressing the root causes for undesired eating behaviour.

29 DAYS is a roadmap that promises lifelong change, not a temporary fix. The program tackles human behaviour by teaching people the science and psychology behind weight loss and empowering them to replace old eating patterns to new healthy habits within a month.

"29 DAYS is not another diet," said founder and president of 29 DAYS Richard Fast. "The first step to losing weight is getting yourself to do what you already know our program does that. It sounds simple, but that's the key piece missing from other plans. Fad diets completely ignore the powerful force of the mind. Once passion fades or the diet ends, you'll revert back to old eating habits, lifestyle and weight."

The program offers members a new lifestyle that includes learning to savour favourite foods without binging or guilt trips, realizing how easy it is to exercise when you start by squeezing it into 60-second bursts, and discovering secret ways that water can help shed pounds.

Through daily interaction online, members of 29 DAYS will take simple, logical steps to change the way they think about food and break bad eating habits. To keep people motivated and on track, a virtual coach makes one-on-one contact twice a day to guide members toward adopting a new mindset as the route toward permanent weight loss. The program requires on average about 15 minutes a day to complete required readings and journal entries.

Just how different is this program? By Day 3, members will learn why crash diets are damaging to permanent weight loss goals. The first part of the program is so focused on the psychology of weight loss that members make no changes to their lifestyle until Day 15.

The 29 DAYS step-by-step program includes four phases:

Week 1 AWARENESS - learn observation and awareness techniques to understand current bad habits; use tools to fight against food triggers such as stress or boredom

Week 2 COMMITMENT - develop individual ideas on how to make permanent changes; tailor plans for personal weak spots; build powerful thought processes and gain control

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29 DAYS Lose Weight Program Starts with the Brain to Change the Body

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