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Jun 18

OMG diet: Controversial new slimming book inspired by TOWIE might just work

Diets that Work Comments Off on OMG diet: Controversial new slimming book inspired by TOWIE might just work

The OMG diet is a global phenomenon. The book that promises to help you drop 20lb in just six weeks has outsold the Dukan Diet. Written by personal trainer Paul Khanna (under the pen name Venice A. Fulton) and inspired by TV show The Only Way Is Essex, Six Weeks To OMG: Get Skinnier Than All Your Friends has been dismissed by many doctors as gimmicky at best, and dangerous at worst. The advice, which includes skipping breakfast and going easy on the broccoli, might be bizarre, but it has sold 120,000 copies. Most bizarre of all, it has some scientific basis. MARIANNE POWER and ALICE SMELLIE spoke to experts and found what to do and what to ditch.

PUBLISHED: 16:23 EST, 16 June 2012 | UPDATED: 07:20 EST, 17 June 2012

The only way is skinny: The perpetually slimming TOWIE girls Billie Faiers, Lauren Goodger and Lydia Bright bestelling OMG diet, which makes a number of bizarre claims as to how to shed the pounds

THE CLAIM The books title is inspired by the stars of The Only Way Is Essex and their obsession with competitive dieting. Author Venice A. Fulton urges readers to be skinnier than all your friends.

THE SCIENCE A British study of 2,000 women aged 18 to 45 found that 54 per cent said the first thing they noticed about another woman was her weight and they then compared themselves with her. So playing on this competitive aspect is clever of Fulton. A US study in 2011 said our food choices are affected by our friends and if we hang out with skinny women, we are more likely to be slim too.

EXPERT SAYS Six Weeks To OMG is a catchy slogan that attracts the Facebook generation, says Donovan Pyle, cognitive behavioural therapist at The Insight Network. The quirky advice has a novelty factor and the six weeks angle appeals to our love of a quick fix. The competition of Get Skinnier than all your friends can be motivating but Id hate to think the book encourages girls to focus on being skinny rather than healthy.

VERDICT DITCH IT

THE CLAIM No carbs before Marbs, as they say in TOWIE. Fulton claims that if you want to be slim, you must aim for no more than 120 grams of carbohydrate a day. It makes no difference if you get all of your carbs from cans of coke or plates of broccoli, says the book.

THE SCIENCE Despite the sensational comparison of broccoli to Coke, Fulton is not saying broccoli is bad just that we need to limit our carbohydrate intake and make every meal half-protein if we want to stay slim. A 2008 study involving more than 1,000 overweight adults found those on high protein and low glycaemic index (slow-burning carbs) diets had more successful maintenance of weight loss than those on low-fat, low-calorie diets. Another study in Seattle showed an increase in protein resulted in rapid loss of weight and body fat.

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OMG diet: Controversial new slimming book inspired by TOWIE might just work

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