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App Empire - Make Money, Have a Life, and Let Technology Work For You by Chad Mureta shows readers how to create, develop, test and market apps that will sell in the marketplace. It's worth noting that the app industry grew even during the most recent recession.

The technology is moving at a ludicrous speed. Apple, Google and RIM are the biggest players. Top app trends include location-based services, social networks, mobile commerce, mobile e-mail and video. Apps literally live on smartphones.

The author explains that apps are designed for entertainment or productivity. Examples of productivity apps including those tracking diets, creating grocery lists, currency conversions, turning an iPhone into a flashlight and many other applications limited only by your imagination.

Apps are so popular because consumers can get what they want instantly and at a low cost. More than 21 billion apps have been downloaded for Apple and Android devices alone. That's just the beginning of the learning curve.

Top grossing apps include DragonVale, Poker by Zynga, Tap Pet Hotel, Smurf's Village, Tijno Zoo Friends and many others outlined in the book. The traits of successful apps include fun/entertainment , intuitiveness, engaging users, value, cross-cultural dynamics and graphics. Apps are created based upon insight as to what people want and will download. Paid apps cost a dollar or more for each download.

The author explains that the successful apps designer will understand why people want an app and then find one to satisfy that need. Implementation staff can be outsourced from providers; such as, oDesk, Freelancer or Guru/Elance. An Apple iOS platform may be used to launch the app. The Apple's Developer Portal shows the number of downloads, revenue and AdBanner for ads. An ambitious entrepreneur can pay for traffic to grow the network of apps.

App Empire - Make Money, Have a Life, and Let Technology Work For You is a wonderful book that explains how to make lots of money formulating, building and promoting popular apps from the basic idea through to implementation in the marketplace of smartphone users and other interested parties.

View the original article on blogcritics.org

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Book Review: App Empire - Make Money, Have a Life, and Let Technology Work For You by Chad Mureta

There's a world of diets out there, and one particular strain of eating smart and healthy based on a two-decade study in China has caught a lot of attention during the past 10 years.

Lee Fulkerson's 2011 documentary "Forks Over Knives" has popularized nutritional research and writings, which favor a plant-based diet over one of animal-based and processed foods to avoid or even reverse diseases such as cancer and diabetes.

Dr. T. Colin Campbell, one of the world's premiere nutritionists, and one of the men whose work was focused on in Fulkerson's documentary, will talk about "The Health Care Crisis and Its Missing Link" at 7 p.m. Thursday at Akin Auditorium in Midwestern State University's Hardin Building.

The lecture is part of the 11th annual Speakers and Issues Series, and admission is free. Claudia Montoya, MSU Spanish professor and director of Speakers and Issues, saw the documentary in Dallas in 2011 and it made a very strong impression on her.

MSU screened Fulkerson's documentary Thursday in the Clark Student Center to a very good crowd, Montoya said.

"It shows his (Campbell's) life and the life of another doctor, a heart surgeon, (Caldwell Esselstyn) and how they were doing different studies in their own fields about how your diet affects you. They began to share their research and realized how much nutrition has to do with heart disease."

It is very important to be aware of things like this, Montoya said.

"Dr. Campbell proposes to have a plant-based diet, and that is an excellent idea. But, to follow the program the way he suggests it takes a lot of discipline."

There also is more to the plant-based diet that Campbell suggests than just going to the store and buying vegetables and eating them, she said. "He is very concerned about the production of those vegetables, and he is very much in favor of organic farms."

The idea is to avoid chemical pesticides and fertilizers. "Different studies have shown that those types of chemicals have a very bad impact on your health, long-term," she said.

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Nutritionist to present food theory at MSU

"How on earth can you help me?" overweight clients would ask me when I first opened my practice, sure that I had never had a weight problem. There I was, at a perfect, ideal body weight, looking like a naturally-thin person. They didn't know that I had spent 25 years hopelessly out of control with my weight, morbidly obese, over 300 pounds, a chronic miserable failure at diets and exercise attempts.

Most of my thousands of attempts to diet didn't last a day. I had no willpower. One year, I paid the whole year's membership at a gym, thinking it would make me go. I went only once, hated it and never went back. I was so ashamed. And it wasn't fair. It seemed like a lot of my friends ate just as badly as I did. They didn't go to gyms. But I got fat. They didn't.

Now I'm known as the "Weight Loss Guru" in Sarasota, Fla., ever since a TV news anchor dubbed me that. People don't wonder if I can help them now. They know I solved the problem and they know I have helped many others to solve it. Now, instead of skepticism and fear, they come with hope.

In 1984, as a behavior therapist and addictions counselor, I finally figured it out and lost 140 pounds in 18 months. There I've stayed, at my ideal body weight, over 25 years, something I didn't think possible most of my life. Now I'm helping others with this obesity problem, and I believe I have the real answers to our obesity epidemic.

If you can identify with some of the things I've said about being overweight, and you've been thinking, "No matter what I do, I can't lose weight," please stop. I guarantee that if you do what I teach my clients, you'll lose weight. Not one client, and I've worked with thousands, has not lost weight following my protocols. There is no mystery to how to lose weight. It's thermodynamics and food science. We know what needs to be done -- physically, anyway. The problem is that we have such a hard time getting ourselves to do what's required. We try and we fail. It seems impossible. We lose faith in ourselves. So we look for some way around reality, like a pill, or a magic diet food that makes the calories just disappear. You will not succeed with pills, magical diets, shots, or magic fairy dust on your food. But this problem can be solved, even if you're a hopeless case like I was. The solution is in behavioral medicine and behavioral therapy, a kind of magic where we can reprogram ourselves to think and live in a way that makes us thin and keeps us that way. Is it easy? No. But it is doable.

You've heard of "The Secret"? Well, it's not a secret. The methods to change ourselves, to change our reality, are known to behavioral medicine. Things like visualization and affirmation are known as cognitive techniques in psychotherapy. They are not hocus-pocus. They work, and they can be learned. And when you learn and practice them, your life can change. Your habits can change. Your body can change. You would be amazed at how they can change.

I was 7 years old when I was put on my first diet. That was the beginning of the process that really started my obesity. I know now, because of my knowledge and training in psychology and behaviorism, how we have literally programmed ourselves to be obese. I became the fattest kid in school, a miserable way to live. I tried and failed to lose weight so many times that I came to hate life, hate being fat and hate what I had become. I was so mad at myself, my flaws and my weakness. I spent 25 years with that curse. But what can be programmed can be reprogrammed, even when it seems too late. When you know how to do the programming, just like with a computer, you can change the programs. When you don't know how, you don't stand a chance, even when you want it badly. Just wanting new programs or deciding to have them is not enough. You need to know how to do it.

I was so lucky to choose counseling and psychology as my field of interest. I learned how behavior and habits, even feelings, can be shaped, even when the subject, be it a child or a pet or even our own self, doesn't seem to want to cooperate. It was a godsend. By the time I was in my 30s I had assembled enough pieces of the puzzle and practiced with them enough to actually solve the problem. I finally found the solution and lost 140 pounds in 18 months, and it hasn't been too hard doing what needs to be done to maintain that success. I'm sure I would have died long ago if I hadn't learned about behavior medicine, behavior therapy, cognitive behavior therapy, and self-hypnosis, among other things. (My clients don't know the names of all the things I teach, so don't let the jargon throw you. They just learn about some "tricks and ideas" and use them.)

Continued here:
William Anderson, MA, LMHC: How the Fattest Kid in School Became the Weight Loss Guru

Mice on high-fat diet grow four times as many cells in one part of the brain Change occurs in weeks Mice with new cells put on more weight than others - even if both are on high-fat diet Growth of 'tanycyte' cells - also found in humans

By Rob Waugh

PUBLISHED: 09:52 EST, 26 March 2012 | UPDATED: 09:52 EST, 26 March 2012

Cream tea? High-fat diets pile on weight around the midriff - but in mice at least, they seem to cause 'growth' inside the brain

High-fat diets pile on weight around the midriff - but in mice at least, they also seem to cause 'growth' inside the brain.

Sadly, a diet of cheeseburgers won't make you more intelligent - the new cells trigger weight gain.

Mice with the new cells packed on weight far faster than other mice - even when both were on the same high-fat diet.

The finding could offer an insight into how the brain controls weight gain through eating and hunger.

It could even open new avenues into understanding the factors that trigger obesity.

It's not clear whether the same process is at work in humans - but if so, the finding could also offer an avenue for anti-obesity treatments.

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Eating fatty foods makes the brain GROW - but the new cells seem to tell the body to put on even more weight

(CBS News) Dara-Lynn Weiss' daughter, Bea, had become a statistic. At 4-foot, 4 inches and 93 pounds, the 7-year-old had become obese. So, the Vogue columnist did what she knew best: She put Bea on a strict diet.

"One day Bea came home from school in tears, confessing that a boy at school had called her fat. The incident crushed me, but it was a wake-up call. Being overweight is not a private struggle. Everyone can see it," Weiss wrote in the April 2012 issue of Vogue.

VIDEO: 12-year-old teaches town to lose weight Bullied boy loses 85 lbs., inspires others to lose

Weiss wrote she decided to enroll her daughter into a "Red Light, Green Light" diet program. The mother detailed her struggle to keep Bea fit and how she turned to such tactics as making her go without dinner after she celebrated French heritage day at school, banning her from participating in "pizza Fridays" and publicly admonishing her cravings in front of others. In the end Bea lost 16 pounds in one year, but it has left many wondering whether the harsh and berating treatment worth the weight loss.

While Bea's weight loss was impressive, some experts say that Weiss went about it all in the wrong way. Dr. Joanna Dolgoff, who runs the Red Light, Green Light, Eat Right program that Bea enrolled in, confirmed to HealthPop that Bea's weight made her considered obese, and said she respected and understood why Weiss was so strict because of the difficulty of the situation.

But, Dolgoff insisted that Weiss' methods were not the intention of her program. The traffic light-based diet system revolves around teaching kids healthy eating habits, so they can be in charge of their diet plans.

"We want to empower these kids," Dolgoff said. "Studies show that if you treat overweight kids in a sensitive manner, you do decrease emotional problems."

Dolgoff said that the Weiss stopped going to the counseling sessions halfway through the program and Bea and her mother didn't get the emotional support they needed. The Red Light program ultimately allows the child to make the decisions, and even if the kid slips up and eats something that is unhealthy, parents are advised to let them do it.

"Their emotional health is extremely important, and that's what we talk a lot about in the visit," Dolgoff said. "We don't want them thinking they've been bad. We explain it's hard to be healthy in our society when they put supersized everything in front of you."

Childhood obesity is a society problem in the U.S. According to the Center of Disease Control, between 1980 and 2008 the percentage of children aged 6 to 11 who were obese has risen 14 percent, and for those 12 to 19 years it has gone up 13 percent. More than one third of children and adolescents are overweight or obese.

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Should 7-year-olds be put on strict diets? Vogue article sparks debate

Chickpea crepes, coming soon to a kitchen near you. iPhone photo by Rebekah Denn

I know it's early to be making trend lists for 2012, but it seems everywhere I look lately I'm seeing socca, a French chickpea crepe.

You can find socca on the menu at Bastille, but I'm not seeing it show up at restaurants so much as in the kitchens of friends. It's popular among those who need to eat gluten-free meals, and with the increasing numbers of people I see on anti-inflammatory diets. Expat and dessert chef extraordinaire David Lebovitz might have planted the seeds a few years back with his post on making socca at home, where he sold us by saying that the street food from Nice "is meant to be in rough shards, eaten with your fingers, and is especially good after a long day on a sun-saturated beach when your skin is tingling with sand and you can lick your lips and taste the sand of the Mediterranean."

My friends haven't waxed quite so eloquent, but they've been relieved to find a simple food that supports their diets, from a crackery crunch in the thinner versions to a thicker soft crepe.

I gave it a try with this tomato-onion topped version from Yotam Ottolenghi's book "Plenty," which is winning raves of its own nationwide. (With the eggs and dairy, it doesn't work with all my friends' diets, but it worked for mine.) I used garbanzo bean flour from Bob's Red Mill, which is widely available at supermarkets, and it was a piece of -- well, not cake, but at least crepe.

Socca

Serves 4

2 cups cherry tomatoes, halved 5 1/2 tablespoons olive oil, plus more for drizzling 1 3/4 pounds white onions, cut into thin rings 2 tablespoons thyme leaves salt and black pepper 1/2 teaspoon white wine vinegar 1 3/4 cups chickpea flour 2 cups water 2 egg whites creme fraiche to serve

Preheat oven to 275 degrees. Spread the tomatoes cut-side up on a small baking pan and sprinkle them with some salt and pepper and a drizzle of olive oil. Roast for 25 minutes or until semi-cooked. They are not supposed to dry out completely. (Note: After 25 minutes we turned up the heat to 300, as ours didn't seem cooked enough.)

Meanwhile, heat 4 tablespoons olive oil in a large frying pan. Add the onions, thyme, and some salt and pepper, and cook on high heat, stirring for about a minute. Reduce the heat to low and continue cooking for 20 minutes, stirring occasionally. You want the onions completely soft, sweet and golden brown but not very dark. At the end, stir in the vinegar, then taste and adjust the seasoning.

The rest is here:
Socca to me: The next food trend?

Julius and Sharny Kieser with their new book Never Diet Again.

John Mccutcheon

NEVER diet again: it's a bold claim, but one that two Sunshine Coast authors say is more realistic than you think.

Energetic Tanawha couple Julius and Sharny Kieser, who own and operate Stripfit Health and Fitness Studio in Warana, have produced a book that they say can help anyone keep their health on track.

The young authors said their new book, Never Diet Again, aimed to give people the tools they needed to ditch diet shakes and give up counting calories.

The book serves as a comprehensive guide to healthy eating and helps readers plan their own step-by-step guide to achieving weight loss.

The authors describe the book as a humorous and simple guide to slimming down, but admit that writing a book was something they did not plan.

Inspired by their own attempts at various diets, the couple said their book had sprung to life after the health programs they started writing for their gym members turned into a minor phenomenon.

"We started writing programs for our clients - they absolutely loved it and got amazing results," Sharny said.

"People started asking us all the time, 'Can you please put this into a book so I can send it to a friend because they can't afford your $2500 program'," she said.

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Ditch diets for good health

University of Illinois research reports that swine producers can feed distiller's dried grain with solubles (DDGS) to their pigs without concern for sulfur content.

"When you buy DDGS, you don't have to be concerned about the level of sulfur it contains because there doesn't appear to be any impact on pig performance," said U of I animal sciences professor Hans Stein.

According to the researcher, DDGS, a co-product of the ethanol industry, is used as a feed ingredient in diets fed to swine.

To maintain a stable pH in fermentation vats, ethanol producers use sulfuric acid, which results in a sulfur content in the DDGS that varies according to how much sulfuric acid was used.

Until now, the effect of low levels of sulfur in the diet on growth performance in pigs fed DDGS had not been determined, he said.

"Sulfur is toxic to cattle.

"If there is 0.4 percent sulfur in the diet, cattle start getting sick," Stein said.

"Because there hasn't been any work on sulfur toxicity with swine, we wanted to determine how sulfur affects palatability and performance in pigs."

In a recent study, Stein's research team compared a low-sulfur (0.3% sulfur) DDGS diet with a high-sulfur (0.9% sulfur) DDGS diet. The same DDGS was used in both groups.

The researchers compared palatability and growth performance of the pigs fed the low-sulfur and high-sulfur diets.

Originally posted here:
Top Stories

JERUSALEM - A new Israeli law is trying to fight the spread of eating disorders by banning underweight models from local advertising and requiring publications to disclose when they use altered images to make women and men appear thinner.

The law, passed late Monday, appears to be the first attempt by any government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become a model for other countries grappling with the spread of anorexia and bulimia, particularly among young women.

The law's supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.

"We want to break the illusion that the model we see is real," said Liad Gil-Har, assistant to law sponsor Dr. Rachel Adato, who compares the battle against eating disorders to the struggle against smoking.

In Israel, about 2 per cent of all girls between 14 and 18 have severe eating disorders, which is a statistic similar to other developed countries, said anthropologist Sigal Gooldin who studies eating disorders.

The new law requires models to produce a medical report, dating back no more than three months, at every shoot that will be used on the Israeli market, stating that they are not malnourished by World Health Organization standards.

The U.N. agency uses a standard known as the body mass index calculated by dividing weight by height to determine malnutrition. WHO says a body-mass index below 18.5 is indicative of malnutrition, said Adato, a gynecologist.

According to that standard, a woman 5 feet 8 inches (1.72 metres) tall should weigh no less than 119 pounds (54 kilograms).

Any advertisement published for the Israeli market must also have a clearly written notice disclosing if the model used in it was digitally altered to make her, or him, look thinner. The law will not apply to foreign publications sold in Israel.

The law was championed by one of Israel's top model agents, Adi Barkan, who said in 30 years of work, he saw young women become skinnier and sicker while struggling to fit the shrinking mould of what the industry considered attractive.

Excerpt from:
New Israeli law bans underweight models in ads as government fights eating disorders

Wed, 21 Mar 2012 8:27a.m.

By Diaa Hadid and Daniella Cheslow

Told she was too fat to be a model, Danielle Segal shed a quarter of her weight and was hospitalised twice for malnutrition. Now that a new Israeli law prohibits the employment of underweight models, the 19-year-old must gain some of it back if she wants to work again.

Not that she was ever overweight. At 1.7m, she weighed 53kg to begin with. Feeling pressure to become ever thinner, she dropped another 13kg. The unnaturally skeletal girl weighed 40kg by then, or about as much as a robust pre-teen, and her health suffered.

The legislation passed this week aims to put a stop to the extremes, and by extension ease the pressure on youngsters to emulate the skin-and-bones models, often resulting in dangerous eating disorders.

The new law poses a groundbreaking challenge to a fashion industry widely castigated for promoting anorexia and bulimia. Its sponsors say it could become an example for other countries grappling with the spread of the life-threatening disorders.

It's especially important in Israel, which, like other countries, is obsessed by models, whose every utterance and dalliance is fodder for large pictures and racy stories in the nation's newspapers. Supermodel Bar Refaeli is considered a national hero by many. She is not unnaturally thin.

The new law requires models to produce a medical report no older than three months at every shoot for the Israeli market, stating that they are not malnourished by World Health Organisation standards.

The UN agency relies on the body mass index, calculated by factors of weight and height. WHO says a body mass index below 18.5 indicates malnutrition. According to that standard, a woman 1.72 metres tall (5-feet-8) should weigh no less than 119 pounds (54 kilograms).

Also, any advertisement published for the Israeli market must have a clearly written notice disclosing if its models were made to look thinner by digital manipulation. The law does not apply to foreign publications sold in Israel.

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Israel law eyes super-thin models as bad examples

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