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Nov 8

Wisconsin’s first Life Time fitness center is opening. Here are 5 things that dazzle – Milwaukee Journal Sentinel


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The folks at Life Time fitness center probably would cringe if a member told friends, "I'm going down to the gym to work out."

It's not that there aren't plenty of ways to work out at Wisconsin's first Life Time location, which is near Calhoun Road and I-94in Brookfield.

But it's much, much more than a gym. In fact, Life Time prefers to callit an "athletic lifestyle resort."

"People can hang out, spend their entire day," said Jason Thunstorm, vice president of corporate communications. "You'll see places where they can eat, where they can pamper and relax, where they can work out, where their kids can be, where they can work."

There are many impressive features at the Brookfield Life Time. Here are five things that stood out during a tour Thursday of the $47 million, 176,000-square-foot facility, which opens to all members on Monday:

The indoor swimming areafeatures a leisure pool, lap pool,zero-depth pool for kids andresort-style seating. The large outdoor pool area includes water slides, an outdoor spa and a poolside restaurant. When school is on break, children ages 5 to 12 can come in for clinics that include swim lessons, healthy meals, water safety skills and water sports.

"The pools end up being one ofthe massive family draws for us," Thunstrom said.

They are luxurious, featuringwhirlpools, saunas, steam rooms, complimentary towels and lockers, and an assortment of Soapbox body products. One observer familiar with the Milwaukee Bucks locker room said it reminded him of the locker room at the NBA team's training facilitybut with a little lower ceiling.

You name it, it's there in an enormous room that feels like it's a block long. There are dedicated studios for group fitness, cycle, yoga and Pilates programs.

While you work out or use the club, Life Time employees watchthe kidsstarting as young as three months in this 5,000-square-foot area. Kids Academy caters to children up to 11 years old.

"We don't show movies, we keep them moving," Thunstrom said.

Among the amenities are a downsized-basketball courtand an outdoor covered turf area for soccer and other outside games. There are lots of programs for children.

LifeCafe is a restaurant open to the public, not just members. From the 300-calorieAVO Catalina (multigrain toast with avocado, fresh mozzarella, basil, tomato and balsamic vinaigrette) to the 1,070-calorie BBQ chicken and bacon pizza (garlic-herbed chicken, bacon, barbecue sauce and three-cheese blend garnished with chipotle ranch and green onion on a cauliflower crust) it's a menu with something for just about everyone.

Nearby is a coffee bar by day, which becomes a lounge serving wine and beer in the evening.

And when you're finished eating or drinking, you can work it off.

Paul Gores can be reached at Follow him on Twitter @pgores.

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Wisconsin's first Life Time fitness center is opening. Here are 5 things that dazzle - Milwaukee Journal Sentinel

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