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Nov 11

Rising fitness a boost for womens activewear sales – Times of India

BENGALURU/CHENNAI: Rekha Sudarsans activewear wardrobe has grown by 100% since she started running marathons 10 years ago. Earlier, I used to run in mens t-shirts because they used to fit me fine. Now, with the variety of activewear in the market, I feel comfortable in dry-fit garments, she says.

Womens share in the activewear category has gone up for sports brands such as Nike, Reebok, Adidas and Puma because of an increase in their participation in sports and other activities such as running, yoga, pilates and Zumba.

Japanese sportswear company Asics, whose running gear contribute 70% to its topline in India, says women running shoes now make up about 22% of the pie compared to 12% a few years ago. The company offered limited sports apparel for women when it started operations in India but has off-late added sports bras because of rising demand.

For German sportswear brand Puma, the women segment now makes up 30%, or close to Rs350 crore, of annual sales, up from 20% a few years ago. And that segment is growing at a rate of 30%, higher than the other categories. Within the segment, running shoes are growing at 35%.

Read more here:
Rising fitness a boost for womens activewear sales - Times of India

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