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Nov 23

Even Jay-Z and Beyonc Have Hopped on the Virtual-Fitness Bandwagon – Architectural Digest

Yesterday, billionaire rapper Jay-Z and tennis legend Novak Djokovic announced a new business venture, an investment in the at-home fitness equipment brand CLMBR. The deal makes perfect sense, given that since the COVID-19 pandemic began in March, the way people work out has been forced to change. In an interview with Forbes this summer, the vice president of research and product marketing at Mindbody reported that the platform had seen a 56% jump in the use of video workouts and a 78% increase in the use of livestreamed classes compared to 2019. In October, Fast Company interviewed the CEOs of trendy gyms and fitness services including Barrys, Tracy Anderson, and Orangetheory, who all reported an increase in use of their virtual offerings as well.

As this industry explodes, celebrities are, of course, getting in on a piece of the pie, as investors, collaborators, and even simply as users. Below, AD rounds up the workout programs which not only allow you to sweat it out in the privacy of your own home, but which also come complete with an A-list stamp of approval. Plus, as an added bonus, these stylish people tend to select or develop products with sleek design, which, if were being brutally honest, is more important to us than burning calories.

CLMBR

While the machine does not fold down, the base is removable, which helps with storage.

This vowel-less brand backed by Jay-Z and Djokovic will launch two at-home vertical climbing machines in 2021. While the machines are somewhat largeit is unlikely youd put it in a living roomtheyre no clunky treadmill either. We wanted to ensure the most important quality of the machine was not a single attribute but instead a subtle balance between a natural aesthetic beauty and visual simplicity with pure functional efficiency, the companys chief design officer Nat Carruthers tells AD. This drove us to ensure we created a machine that was an honest and authentic expression of its intended use while being simple and elegant to fit seamlessly into your home and daily routine. It is certainly innovative, and according to Djokovic, its great for your body. Vertical climbing has been known to be an incredibly efficient total body workout without impact, he said in a release. In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete.

Peloton

Peloton users can now work out to Beyonc-themed playlists.

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Even Jay-Z and Beyonc Have Hopped on the Virtual-Fitness Bandwagon - Architectural Digest

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