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I'm one of those women who likes reading men's health and fitness magazines. Though they all promise bodies and sex lives that most of us will never have, I'm drawn to the funny, self-deprecating tone, the functional workout tips and the emphasis on sweat, competition and strength training.

Yes, women's magazines have these elements but on a vastly diminished scale. They're fluffier, in part because beauty products and clothes are considered health-related, but also because women are still plagued by the irrational fear of "bulking up."

We won't get huge without added testosterone, but some magazines still perpetuate the notion that men should build insanely huge muscles and women need to lose fat.

A recent Muscle & Fitness magazine cover, for example, promised "75 of the Best Muscle Building Exercises."

By contrast, Muscle & Fitness Hers, the female counterpart to the bodybuilder mag, featured thinspiration, including "The Skinny on Fat Loss" and "The Best Natural Appetite Suppressants."

The majority of advertisements touted fat-burning supplements, stimulants and weight loss products.

Men's Health and Women's Health magazines have plenty of overlapping content.

Both recognize that both genders compete in marathons and triathlons, want great abs in 15 minutes and need nutritional guidance. But the editors use considerably different voices to reach their male and female readers.

"For Women's Health, it's a confiding, challenging, sisterly thing -- equal parts encouragement, sympathy and advice. It comes from a place of 'just us girls,'" said David Zinczenko, editor-in-chief of Men's Health and editorial director of Women's Health.

"Guys tend to be a bit more bracing with their counsel, with a healthy dose of humor -- plus self-denigration -- thrown into the mix," Zinczenko added. "First we laugh at ourselves, then we laugh at you, then we deliver the goods straight up, with an expert chaser."

Link:
Fitness magazines take different approaches to motivate men, women

As intensity rises during the playoffs, players with the highest fitness levels will have the best performance and recovery process. The higher their fitness levels, the better their chances of exhausting the opponent and winning.

We all have a general idea of what a good fitness level is: pushing harder than the opponent and leaving him behind without exhausting yourself. But how can this be explained physiologically?

The table below presents the on-ice testing results of three different hockey players. I will use these results to explain their different performance levels. First, I want to emphasize that hockey players are neither cyclists nor runners and that their physiological reactions are very different. So, even if you conduct the same kinds of tests with runners, cyclists and hockey players, the patterns on the ice are very different from those you would see on a bike or treadmill. In my opinion, hockey is the most physiologically complex of all sports and this is why we see such unusual results.

Lets start with some definitions. The anaerobic threshold (AT) is the power at which a player begins to produce blood lactate. Below this level, he could skate for hours. But, as you know, hockey players rarely skate for long periods because of the high intensity of the game. Above the anaerobic threshold and below the maximal lactate steady state (MLSS), the body reuses blood lactate to produce energy. So, when a player skates at a power level between these two margins (AT- MLSS), the player can skate for a few minutes. The maximal lactate steady state (MLSS) is the point at which the body starts building up blood lactate, so keeping the pace above this threshold will inevitably lead to exhaustion. The closer a player skates to his maximal power (MAX), the faster exhaustion will occur.

PLAYER

ANAEROBIC THRESHOLD (watts)

MAXIMAL LACTATE STEADY STATE (watts)

MAXIMAL POWER (watts)

1

110

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Player fitness in the playoffs

With summer right here, many of you are starting to think up some fitness resolutions for the coming months. Setting goals right now is an excellent way to ensure you stay on track and committed to a fit lifestyle. At this point, you may find your desire to get out of the gym is growing stronger as the warmer weather rolls in, so consider setting a few resolutions that take you out of the gym, as well as setting goals for other aspects of fitness, health and performance. Here are the top 10 summer-fitness resolutions to consider.

Run for Distance

Getting up for an early-morning distance run is the perfect way to spend a Sunday morning and enjoy everything the season has to offer. Set a goal to initially accomplish a 6-to-10-mile run, and then aim to increase your distance a half-to-full mile each week.

Learn a Water Sport

Another fantastic resolution would be to learn a water sport. Get out onto a local river nearby and test your kayaking or canoeing skills. This provides another very good upper-body and core workout, and will help you get some fresh air this season.

Prepare Breakfast Every Morning

One of the most important elements of a well-rounded diet is starting your day off with breakfast each morning.

While in the winter you may forgo getting up to prepare an omelet in order to stay warm in your comfortable bed, with the sun rising earlier, make it a goal to prepare something nutritious each morning before you head out to work.

Youll not only improve your health but boost your metabolism as well.

Eat Fish 3 Times Per Week

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Summer-Fitness Resolutions

HEALTH CLUBS

The UK-based Fitness First (Thailand) Co remains upbeat about its business prospects even as the number of Thais regularly exercising remains relatively low, because the number of players in the industry is still limited.

"The Thai fitness business still has room to grow, as Thais exercising regularly represents less than 1% of the total population compared with 17-18% in the US," said managing director Mark Buchanan.

The company is confident it can achieve revenue growth of 10% this year to 1.58 billion baht.

Mr Buchanan said the company will spend 380 million baht this year to open four branches and increase membership to at least 60,000 from 55,000 last year.

The local unit achieved revenue of 1.44 billion baht last year and earnings before interest, taxes, depreciation and amortisation of 576 million baht.

The company plans to open four or five branches per year, up from a previous projection of two or three a year.

Mr Buchanan said the company is also confident its transparent, clear and fair business model will be a success.

Membership fees will be collected on a monthly basis, without calls for an advanced lump-sum payment.

Fitness First allows members to decide on their own if they want to renew their membership, he said.

More:
Fitness First plans 4 more gyms, sees opportunity

NASHUA A popular childrens running program that is outgrowing many of its venues throughout southern New Hampshire has decided to make Nashua home to its summer fitness clinics.

Last summer, Fitness University attracted 1,200 kids throughout its eight-week program, with an average of 350 children for each weekly class held at various fields in Nashua and surrounding communities.

We already have 650 kids signed up for this summer, so we decided to hold the clinics in one large location this time. It will be easier for parents, said Leann Ward, Fitness University director.

The free running clinics for children ages 3 to 14 will be held all summer at Nashua High School South, according to Ward, who said the program is thrilled to have such a large track and field venue for the fitness program.

Our program has grown tremendously. In 2005 we were averaging about 50 kids per clinic, but last year we had about 350, explained Ward. We have a lot of kids coming back each year because they had so much fun the year prior.

Fitness University was founded in 1989 by the Nashua Gate City Striders running club, with a goal of promoting free fun, fitness and good health for children. Children of all abilities are welcome, and the lessons learned at Fitness University help youth develop good healthy habits for life, according to Ward.

Keeping active in the summer is very important, especially because of the high obesity rate in this country. We tend to focus on exercises that are fun, so this is not a chore for them, she explained.

The running clinics are held from 6 to 7:30 p.m. on Tuesdays, beginning next week and continuing through July 17. A Finals Day celebration will be held on July 21.

Children are encouraged to attend all eight running clinics, but organizers understand if they are not able to participate in all of them. Following a joint stretching and warm-up period, participants are divided into eight different age categories, with various activities appropriate for each level.

The 3- and 4-year-old groups will be dismissed at 7 p.m. and will be introduced to different running games, relays and activities. Older children will have the opportunity to run relays on the track, play dodgeball and other, more sophisticated fitness games.

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Fitness University makes Nashua home for summer

CHANDLER, Ariz., May 25, 2012 /PRNewswire/ --Anytime Fitness, the world's largest and fastest growing 24-hour co-ed fitness franchise, will soon be opening a new location at Chandler Plaza, at 1072 W Chandler Blvd in Chandler AZ.

The location picked by the franchisees is almost exactly in the center in Chandler, AZ, where traffic counts are the highest in town - at the intersection of W Candler Blvd and N Alma School Rd. Anytime Fitness will develop a 5,100-square-foot pad building into a state-of-the-art exercise facility, which will include cardiovascular equipment, personal training, strength training, and functional training in a highly professional and friendly atmosphere.

At Anytime Fitness, members can work out at any time during the day or night, 365 days a year, and access the club with a security-access key when it is not staffed. Anytime Fitness also offers membership reciprocity among its clubs, which allows members to use any of its more than 1,700 locations throughout the US, Canada, and Australia.

Anytime Fitness will be managed by Cindy Kjos, who brings an extensive track record in small business development and management to the team. Her past experiences include information services for Fortune companies, hospitality management within two national chains, and a non-profit development for the Phoenix Silent Witness program. In addition, Cindy has also demonstrated a commitment to successful leadership by being involved in her community.

"Anytime Fitness offers a convenient and affordable exercise option for the area," said Cindy. "We believe our 24-hour co-ed fitness club will be a great addition to the Chandler Plaza and Chandler area." She is very enthusiastic about opening up a new fitness facility and looks forward to serving as an active and innovative member of the growing Chandler Plaza, and the surrounding community.

Photo of Cindy Kjos: http://www.ereleases.com/pic/Cindy-Kjos.png

About Anytime Fitness:

Logo: http://www.ereleases.com/pic/Anytime-Fitness-Logo.jpg

Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing nearly 1,000,000 members with convenient and affordable fitness options. To reserve an Anytime Fitness membership or to find out more about the club, please call 480-917-0005 or visit http://www.anytimefitness.com.

Anytime Fitness is the newest tenant coming into Chandler Plaza. The Plaza is located in the center of Chandler, with incredible visibility from the busiest intersection in town. For leasing information, please call (310) 717-6932 or visit http://www.officespacechandleraz.com/.

Read more:
Anytime Fitness Signs Lease for a New Club at Chandler Plaza in Chandler, Arizona

BALTIMORE--(BUSINESS WIRE)--

In a chaotic era where people often spend more time composing texts than engaging in meaningful conversation, the restoration of love in marriage is the solution to a happy union. Mort Fertels Marriage Fitness (http://www.marriagemax.com) is a concise, no-nonsense audio teaching tool that guides couples trying to turn the pages on their troubled or failed relationships.

The audio learning portion of the program is now available through MarriageMax.com, and is a cheaper alternative to the full Tele-Boot Camp program. like toning muscles and conditioning the body for a race of endurance, all marriages failing or not will benefit from Marriage Fitness, a groundbreaking audio program that couples can use in the privacy of their own homes to rebuild the love in their marriage.

Fertels proven techniques illustrate how to stop the humiliation and belittling that comes with dwelling on chronic problems. Together, couples recognize destructive language and behavioral patterns, set aside past misdeeds, and even break the long silences that prevent communication and affection. They learn techniques to make decisions together that re-establish respect, regain trust, and help manage everything from dealing with a spouse who is inattentive or emotionally unavailable to one who has developed intimacies outside the marriage.

The Marriage Fitness system is a 14-week, easy-to-follow program that introduces a four-step plan to assess marital problems, foster better communication, and introduce more than 20 simple, effective exercises that couples can use again and again to strengthen their bond. Fertel explains the primary principles of lasting love, how to make your time together more meaningful, and how to work as a team. He demonstrates how to focus on your own desires while considering your spouses needs.

Touted by scores of psychologists and endorsed by best-selling authors John Gray, Ph.D. (Men Are From Mars, Women Are From Venus) and Stephen R. Covey (The 7 Habits of Highly Effective People), Marriage Fitness enables couples to re-engage with one another to restore romance and fire in the relationship through the lasting values of respect, honesty and trust, the foundation of a lasting connection. For more information, visit http://www.MarriageMax.com.

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MarriageMax.com Introduces New Audio Learning Program for Marriage Fitness

Glen Johnson sparked a fitness concern ahead of England's friendly with Norway this weekend when he failed to play any meaningful part in an open training session because of an infected toe.

The Liverpool defender missed training at Manchester City's Etihad Stadium on Wednesday but was in the group that arrived at the stadium on Thursday morning.

However, Johnson lasted only a matter of minutes before he headed down the tunnel for further treatment on what was described as "a minor injury" by the FA.

Even though Johnson's injury is hardly long-term, there must be a doubt over his availability for the Norway friendly in Oslo on Saturday.

And that could mean a first cap for Liverpool team-mate Martin Kelly.

With the four-strong Chelsea contingent - including three of the seven defenders named in his 23-man Euro 2012 squad - plus Wayne Rooney, all missing, Hodgson will have to draft someone in to make up a defence that is virtually certain to include Phil Jones, Joleon Lescott and Leighton Baines.

Hodgson does have the option of selecting James Milner at right-back.

However, Phil Jagielka has made senior appearances for England in that role.

The presence of Kelly is more intriguing, though, as he was added to the standby list of players on Tuesday as a direct result of the doubt over Johnson.

Former Three Lions boss Fabio Capello was a big fan of the Merseyside-born defender, although he has still to win a senior cap.

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Fitness concern for Johnson

JACKSONVILLE, Fla. and DALLAS, May 24, 2012 /PRNewswire/ --U.S. Preventive Medicine's Macaw, enabled by Qualcomm Life Inc., a wholly-owned subsidiary of Qualcomm Incorporated, was named the winner in the Mobile Applications: Health, Wellness and Fitness category of CTIA's Emerging Technology (E-Tech) Awards. In its seventh year, the CTIA E-Tech Awards honor the industry's most innovative wireless products and services in the areas of mobile apps, consumer electronics, enterprise and vertical markets and infrastructure. Winners were announced at International CTIA WIRELESS 2012 taking place earlier this month in New Orleans.

Unlike other available health and fitness apps, Macaw is based on the clinical science of preventive medicine and is universally designed for people who exercise regularly as well as those who are novices when it comes to physical activity. By leveraging Qualcomm Life's expertise in wireless technology, Macaw will transform a smartphone into the ultimate personal health monitor, connecting an individual's health apps and wireless devices for tracking weight, fitness, overall activity and biometrics including pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs into a single app for complete tracking.

Macaw currently allows integration with the Fitlinxx Actiped+ all-day activity monitor, WorkSmart Labs' weight loss and fitness app Noom Weight Loss and Withings WiFi Body Scale. Macaw users are able to track their physical activity, nutrition, progress and health knowledge while engaging in games that unlock prizes.

Macaw is available for download on the iPhone App Store and Android Market. You can also stay up-to-date by following Macaw on Facebook (Facebook.com/ThePreventionPlan), Twitter (@MacawApp) and YouTube (YouTube.com/MacawApp). View the video at http://www.youtube.com/macawapp.

"CTIA is pleased to congratulate U.S. Preventive Medicine and Qualcomm Life on winning the CTIA E-Tech Award for representing the best in wireless innovation for mobile applications in health, wellness and fitness," said Robert Mesirow, vice president and show director for CTIA.

Nearly 250 entries across 15 awards categories were judged by a panel of media and industry analysts and scored on innovation, functionality, technological importance, implementation and overall "wow" factor.

"This award helps to validate our mission of utilizing technology to transform the way people think about and manage their health," said Christopher Fey, founder, CEO and chairman of U.S. Preventive Medicine. "Through Macaw, U.S. Preventive Medicine is making it easier for people to engage in actions to improve their health while on the go. Macaw enables people to take control, improve their own health status, and possibly reduce their health care costs along the way."

For more information on the CTIA E-Tech Awards, visit http://www.ctiashows.com/awards.

To learn more about International CTIA WIRELESS 2012, visit http://www.ctiawireless.com.

Follow CTIA Shows:Facebook: http://www.ctiashows.com/facebook LinkedIn: http://www.ctiashows.com/linkedin Twitter: http://www.ctiashows.com/twitter(#CTIAW12)

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Macaw Health and Fitness App from U.S. Preventive Medicine Wins CTIA E-Tech Award

Kathy Werstein fondly recalls the first fitness class she ever participated in - it was led by Jack LaLanne.

"My mom did exercises with Jack LaLanne in front of a little black and white TV," said Werstein while sitting in her classroom at the Washington Park District Building before a yoga class recently. "It was the 1950s and I was 4 or 5 years old."

Known as the Godfather of Fitness, the California-based Jack LaLanne introduced America to the daily workout session through the brand new medium of television. Werstein did sit-ups, leg bends and jumping jacks side by side with her mother.

"I think that's why I get a kick out of working with the kids," said Werstein, who teaches all ages from preschool to senior citizens. "The best way to promote fitness is to start 'em young."

Werstein, 60, has been teaching fitness classes in the Washington area since the mid-1980s. For several years, she owned a business called Fitco, which was located in the Cherry Tree Shopping Center and later in the little building that now houses McKenzie River Pottery in Main Street. After closing Fitco in 1998, Werstein kept on teaching at various locations throughout the city through the Washington Park District.

"I think I had keys to every church in the city because we'd do classes in all the area churches," she said.

While Werstein recalls an active childhood on her parents' farm in Michigan, she didn't get interested in exercise classes until she was a young mother.

"In the mid-1970s I took my first aerobics class," she said. "I just fell in love with it. My husband had a job where we moved a lot. I went to the local YMCAs to meet people."

In the 1970s, aerobics was a new thing. Popularized by Jane Fonda, the aerobic workout was created for a culture that was becoming more and more sedentary.

"I went through the Jane Fonda era when everything was high impact, a lot of jumping up and down," said Werstein. "And then they realized that was hurting people, so they made it lower impact, but we were still waving our arms around in the air a lot. Then people got joint problems, so they stopped doing that. And then came step aerobics."

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Fitness teacher: Exercise is best cure for many senior complaints

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